Beauty Products




United States

About the Client

Bramble Berry is a beauty products company headquartered in Pennsylvania, United States. It brings together the best creative inspiration, expert guidance, and high-quality handcraft supplies, all in one place – so that customers can spend time making and sharing the things they love.

The client wanted to create a loyalty-driven program to promote valuable customer behaviors, strengthen the customer-brand relationship, and accelerate business growth by maximizing customer lifetime value using automation workflows.

Business Challenges

Diverse loyalty offers resulted in disconnected experiences
Knowledge gaps in working of loyalty programs
Irrelevant offers that did not match customer needs and expectations
Repetitive loyalty programs causing program fatigue

Business Solution

Integrated the Salesforce Marketing Cloud Platform with Yotpo, a third-party application
Synced loyalty and referral program data with Bramble Berry’s Marketing Cloud account
Developed and managed email marketing campaigns and journeys depending on customer engagement data
Collected customer reviews, photos, and videos and displayed them to increase sales
Established loyalty-driven initiatives to encourage positive consumer behaviour and boost engagement
Displayed product reviews, ratings, and photographs at important conversion points

Key Outcomes


Higher Average Order Value for Loyalty Customers


Increase in Customer Lifetime Value


New Subscribers through Referral Programs


Growth in Purchase Frequency from Loyalty Members



Our Customers Enjoy Our Process


Royal Cyber is a partner in the truest sense. They provide support quickly and work to explain unknowns in a truly remarkable way.

Project Manager

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