Salesforce has released the world’s first generative AI CRM, Einstein GPT, which aims to transform customer experiences. It provides AI-generated content for different verticals, such as marketing, sales, services, commerce, and IT. With Einstein GPT, Salesforce aims to deliver intelligent, automated, and personalized experiences by leveraging real-time technologies and generative AI.

Einstein GPT is an open-source and extensible platform with AI capabilities for Salesforce’s Customer Relationship Management (CRM) software. It combines real-time data to create personalized content across Salesforce Clouds that contain customer data. Furthermore, users can integrate this data into advanced AI models or use natural language prompts to create content that adapts to your customers’ ever-changing needs. It is integrated with Salesforce Cloud, MuleSoft, Slack, and Tableau.

• Deliver personalized experiences by generating emails, chats, and offer tailored messages to individual customers.
• Enhance productivity with access to insights across all business domains, such as sales, marketing, and others.
• Create custom predictions and recommendations with easy-to-use, low-code tools.

Source: Artificial Intelligence Technology and Resources: Salesforce Einstein – Salesforce.com

Sales Cloud Einstein offers insights into your customers’ shopping habits and behaviours, enabling the sales team to take the right steps to convert shoppers and deliver exceptional experiences. Also, it automates workflows and optimizes the sales process by streamlining it with the latest data.

• Understand what your customers need
• Get complete insights and the latest trends
• Get support from Einstein Voice Assistant
• Solve customer queries quickly with AI chatbots

Sales Cloud Service offers personalized customer service by leveraging AI to offer predictions and recommendations. Salesforce Chatbots solve customer queries and assist with multi-step actions. Also, you can use NLP to edit orders, check status, and offer similar updates. Combine insights from Salesforce and third-party data to offer suitable recommendations to buyers at the right time. Interestingly, you can also analyze and predict cases, enabling customer care representatives to help customers with the right answers based on the conversation context.

Source: einstein-for-service-data-sheet.pdf (salesforce.com)

Sales Cloud Marketing helps you connect with customers at different cross-channel points and sell more. For example, you can use it to predict the top contacts and connect with them through personalized introduction emails. In addition, if you want to generate leads, you can ask Sales Cloud Marketing to create a lead generation page with relevant sign-up details.

Sales Cloud Marketing offers detailed data analytics, allowing businesses to determine the right send time, content, and send frequency to increase sales and revenue. In addition, by understanding purchase intent, you can leverage first-party data to reduce advertising costs and get new customers.

Sales Cloud Marketing helps you grow sales and revenue with Einstein AI-driven Commerce. It automates manual tasks, allowing you to work with actionable insights to increase productivity. You can persuade shoppers and prospects to buy from you by sending Einstein Product recommendations. Einstein Predictive Sort customizes search and category pages according to shoppers’ browsing patterns, thereby increasing conversion chances.

Einstein Commerce Insights is a shopping basket dashboard that interprets your customers’ habits and displays metrics visually. This helps you plan and strategize superior shopping experiences.

Einstein for Data helps businesses unlock data potential by harnessing end-to-end analytics. It helps to unify the information you have, the insights you need, and the business outcomes you want. As a result, you can improve and transform your business through data-driven decision-making.

With Einstein GPT, you can change every customer experience into a personalized journey that fits your business. It can tremendously simplify and enhance all processes, including sales, services, marketing, etc. Royal Cyber is a Salesforce Silver consulting partner with extensive experience empowering brands with the latest technologies, such as AI. Our certified experts understand your unique needs and elevate your business to new heights.