Written by Neha MadiyaLead Technical Content Writer
In this digital era, with the Salesforce Marketing Cloud platform, businesses can take advantage of real-time customer data and get reviews for their products & services, which helps curate personalized messaging and informed decision making.
Marketing Cloud is a platform to deliver related and customized journeys across various devices and channels. It includes integrated solutions and covers all customer interactions and engagements with your brand to make it more effective.
Salesforce Marketing Cloud, previously known as Exact Target, is an integrated customer engagement platform that empowers marketers to analyze customer data in real-time by taking advantage of advanced technologies and reach their potential audience at the right time.
Personalization backed by data
Seamless customer experience
|Royal Cyber Recommended Solution
Initially, Salesforce Marketing Cloud was integrated with Salesforce CRM using Dell Boomi. Using Dell Boomi as a middleware was causing additional product and resource cost to maintain and manage this integration. Royal Cyber eliminated the integration from the Marketing Cloud to reduce the overall cost.
The standard Marketing Cloud Connect package was installed to integrate Salesforce CRM and ExactTarget, as per the best practice of Salesforce. All the required data to run the existing automation and journeys were synced and the implementations were revamped by replacing the synchronized Data Extension.
Multiple transactional emails were going from Salesforce CRM. All in dual languages and for different regions. The client was paying a high amount to two vendors, and there were many issues where emails never went out to the customer for one reason or the other. Royal Cyber stepped in and analyzed the issue and recommended the best possible solution, that is, utilizing Marketing Cloud. As Marketing Cloud is now already synced with the real data, transactional emails going out from ExactTarget was the feasible solution.
Following things were done as part of the process:
Writing back the email sent to the customer URL in the Salesforce CRM’s relevant object (Quote/Order) for CSRs correspondence with the customers
Converting the transactional PDFs into transactional emails in multiple languages
Creating the ongoing journeys for different regions so that correct confirmation and transactional emails would go out to the customer in their preferred language
Revamping the transactional emails confirmation content
Being a certified Salesforce consulting partner, we help you unlock the business benefits of Salesforce Marketing Cloud and beyond. From customer journey management to predictive intelligence, Royal Cyber Salesforce experts assist you to leverage the various features of marketing Cloud with the right implementation process.