Integrating Affiliated Distributors (AD) with Optimizely

AD Optimizely
Integrating Affiliated Distributors (AD) with Optimizely
Uddhav Gurav
Uddhav Gurav
Technical Lead - Optimizely

March 25, 2025

Table of Contents

Why eCommerce needs Enriched Product Information?

An eCommerce application’s user experience, conversion rates, SEO, and general company efficiency are all greatly enhanced with enriched product information.

Here’s why it’s essential:
  • Improved Customer Experience & Engagement
  • Higher Conversion Rates & Sales
  • Stronger SEO & Organic Traffic
  • Seamless Omnichannel Selling
  • Data-Driven Insights & Business Efficiency
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Why Affiliated Distributors (AD)?

Integrating with Affiliated Distributors (AD) data feed can provide several benefits, especially for distributors, suppliers, and eCommerce platforms dealing with industrial, electrical, plumbing, HVAC, and related products.
Here are the key advantages:
  • Access to Rich & Standardized Product Data
  • Real-Time Pricing & Availability
  • Streamlined Procurement & Inventory Management
  • Faster Time-to-Market for Products
  • Enhanced eCommerce Capabilities
  • Increased Sales & Competitive Edge
  • Compliance with AD Standards

How to enable AD connector in Optimizely Configured (B2B) Commerce

Create the connection

  • Go to Administration > Jobs > Connections.
  • Click Add Integration Connection.
  • Enter a name for your connection (Flat File or AD Feed) in the Name field.
  • Select the connection type from the Type Name dropdown (SFTP or FlatFile).
  • Fill in the information for the type of connection you selected. See Create an Integration Connectionfor more details.
  • Click Save.

Create the connection in WIS

  • Navigate to WIS server.
  • Navigate to C:\Program Files\Optimizely\Commerce Integration Service V5.2 in WIS server. Here, Commerce Integration Service V5.2 can differ based on the installed version of WIS service.
  • Update SiteConnections.config file, copy an existing connection and replace the IntegrationConnectionName with newly created connection in Optimizely admin.
  • Navigate to windows services and look for Commerce Integration Service V5.2. Here, V5.2 may differ as per the installed Commerce integration service.
  • Restart Commerce Integration Service.
  • Navigate back to above mentioned service folder and review the logs present in logfile.txt file available at the root of the folder.

Enable the AD feed connector in Optimizely

  • Go to Administration > System > Settingsin the Admin Console.
  • Search for Enable AD Feed Integration.
  • Set the Enable AD Feed Integrationtoggle to YES. This enables the AD Feed integration connector and creates the job definition. Default value: No. This is a global setting.
  • Click Save.
  • Click  YES and Save when the message appears to install the Integration Job Definition for the Affiliated Distributors connector.
Integration

Things to Note in the OOTB AD Integration Connector

  1. Once AD integration connector is enabled, Optimizely creates below jobs.
    • AD Data Feed Refresh
    • AD Data Feed Translations Refresh
    • AD Media Upload to S3
    • AD Price Matrix Refresh
  2. OOTB AD integration connectors field mapping can be changed using field mapping option present under individual steps present under the job definition.
  3. For any modification/Massaging it is recommended that we do it in integration processor than doing it in the Post processor.
  4. For field mapping and individual files please refer to Official documentation provided by Optimizely. https://support.optimizely.com/hc/en-us/articles/4413191568013-Affiliated-Distributors-data-feed-connectors
OOTB AD Integration Connector

Why Integrating the AD Data Feed Connector is a Game-Changer

Access to precise, comprehensive, and current product data is therefore necessary in the cutthroat eCommerce environment of today. Businesses can now easily sync product data, categories, characteristics, and photos with little human labour thanks to the Affiliated Distributors (AD) Data Feed Connector for Optimizely Configurable Commerce.

By leveraging this integration, businesses can:
  • Enhance Customer Experience: Provide richer product information, improving search, filtering, and engagement.
  • Increase Operational Efficiency: Make sure that product upgrades go smoothly and minimize human data entering.
  • Remain Competitive: To get a competitive advantage, keep up-to-date price, availability, and product features.

Including the AD Data Feed Connector enables eCommerce companies to increase customer satisfaction, reduce errors, and grow faster—all while freeing up important resources. Now, is the perfect opportunity to explore this revolutionary connection to maximize your product data management.

Are you prepared to advance your eCommerce platform? Contact Royal Cyber to get the AD Data Feed Connector integrated right away!

Author

Poonam Chandersy
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