Consumers, retailers, and developers have come to realize the role played by augmented reality (AR) towards increasing engagement. Although gaming and education are the two areas where AR has played a prominent role, the scope of AR is changing fast. For instance, it is gaining fast acceptance in medicine, military, architecture, and varied fields.

AR is also used in marketing and advertising to enhance certain aspects of a product. The ability of smartphones to render AR has attracted corporations to capitalize on it. Regardless of the opportunity, there are some challenges that companies must address to leverage this technology.

In this webcast, you will get to know the following:

• What is Augmented Reality (AR)?
• Why choose AR?
• How can AR help the consumer?
• Royal Cyber’s AR-based mobile application
• Examples of how AR has effectively been blended with retail outlets to deliver an interactive experience

Watch now to know how AR can take your brand to the next level.