For any e-commerce business, reducing cart abandonment rate and boosting order conversion are primary goals. Royal Cyber’s ‘Save for Later’ custom cartridge for Salesforce Commerce Cloud (SFCC) directly addresses these challenges by transforming the standard cart experience into a smarter, more customer-centric journey.
This integral piece of functionality allows customers to save products and seamlessly return to purchase them at a later time with just one click. The saved items reside in a separate, dedicated section directly on the cart page, avoiding the need for customers to repeat their search process and dramatically enhancing the efficiency of the existing cart. By delivering a smoother, more seamless shopping experience, the cartridge increases customer engagement and ultimately boosts annual revenue.
The cartridge is a powerful solution supporting both SFCC SFRA (Storefront Reference Architecture) storefronts and Site Genesis. It is highly configurable by merchants via a Business Manager plugin, allowing features to be enabled or disabled according to business needs. It supports both Simple and Variable products, and the feature can be restricted to select products or categories.
A key differentiator is its intelligent handling of Out-of-Stock (OOS) items. If a product in the main cart goes OOS, the cartridge automatically moves it to the ‘Saved Items’ section, ensuring customers can proceed to checkout with available items. Crucially, it automatically moves the product back to the cart when it becomes available and sends an automated back-in-stock email notification to the registered customer, proactively recovering lost sales.
Furthermore, the cartridge provides vital Site Admin insights, offering visibility into products saved, purchased, or deleted from the ‘Save for Later’ list for registered users. This rich data provides invaluable intelligence for merchandising and marketing strategies. By preventing customer bounce and improving the purchase flow, this cartridge is an essential tool for any business focused on maximizing its e-commerce potential on the Salesforce Commerce Cloud platform.