Arts and Crafts





About the Client

Bramble Berry is an arts and crafts company specializing in high-quality soap-making and cosmetic supplies to customers worldwide. Founded in 1999, the company has emerged as a leading supplier in the industry and is committed to customer service and support. They bring together the best creative inspiration, expert guidance, and high-quality handcraft ingredients and supplies, all in one place so that customers can spend more time making and sharing the things they love. With a passion for creativity and a commitment to excellence, Bramble Berry continues to inspire and empower makers around the world.

Business Challenges

Lacked customer follow-up engagement to optimize abandoned cart journeys
High bounce rates of guest user checkouts
No incentive programs to encourage customers to return and make purchases
Absence of loyalty points and membership tiers

Business Solution

Offered solutions based on Salesforce Commerce Cloud’s Demandware platform
Implemented cross-cloud integration with Commerce Cloud, Service Cloud, and Marketing Cloud
Provided UI/UX enhancements and SEO to enhance usability and search performance
Integrated various email journey automations in Salesforce Marketing Cloud

Key Outcomes


Customer Retention and Satisfaction


Conversion Rates


Average Order Values


Reporting and Visibility of Costs

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