Veterinary and Pet Retail


Adobe Campaign Standard


Australia and New Zealand

About the Client

The client is a leading pet care company in Australia, specializing in veterinary healthcare and offering a comprehensive range of pet products and services. The company operates multiple sub-brands that provide a wide variety of pet, garden, and pool supplies, along with an extensive range of veterinary products and pet accessories. With a commitment to delivering quality integrated veterinary and pet services, they are the largest provider in Australia.

Business Challenges

The client wanted to increase revenue through cross-selling and upselling products.
They aimed to have meaningful customer interactions by providing personalized product recommendations and offers based on purchase history.
They wanted to display the latest purchase item for each customer per purchase category in each email campaign.
Along with displaying the best-selling dog and cat food products in each email campaign.

Business Solution

Conducted a comprehensive analysis of the client’s customer data, identifying distinct customer groups and their specific needs.
Developed personalized product recommendation algorithms based on customer purchase history and behaviour.
Integrated the recommendation engine with the client’s email marketing platform, ensuring real-time updates of the latest purchase item

Key Outcomes


Customer Engagement and Customer Satisfaction


Valuable Insights into Marketing ROI


Site Visitor Conversion Rates


Alignment between Marketing and Sales


Revenue from a Customer-Centric eCommerce Platform


Customer Journey

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