CASE STUDY
Elevating Search Functionality for Canada’s Leading Agricultural Cooperative
About The Client
This client is a trailblazing Agro Commerce leader and one of the largest cooperatives with a farm-supply retail chain across Canada. Nestled in the heart of Calgary, Alberta, this dynamic organization stands as a beacon of excellence in the agricultural supply cooperative landscape. Our client operates a network of farm and ranch supply stores, strategically positioned to serve the vibrant communities of British Columbia, Alberta, and Saskatchewan.
Industry | Agriculture & Farm Supply
Solutions | SAP Commerce
Location | Canada
Business Challenges
- The client sought to enhance their online store's functionality since the existing search tool, Solr, fell short of meeting their requirements. The decision was made to transition to SAP Commerce integrated with Coveo Search.
- Solr, unfortunately, struggled to deliver the desired search results, thereby impeding the client's goal of providing a personalized user experience. Its limitations in handling intricate searches and filters posed challenges in meeting users' evolving needs.
- The dissatisfaction extended to the relevance ranking, as Solr failed to consistently meet user expectations. The pursuit of optimal search results faced obstacles under the existing framework.
- However, the issues weren't confined to search functionality alone. Solr's compatibility issues with other systems for content and analytics did not align with our client's overarching vision of establishing a connected, data-driven infrastructure.
Business Solutions
- Advanced Search Algorithms: Implemented sophisticated search algorithms, resulting in a substantial improvement in search accuracy.
- Real-time Indexing: Ensured products and content were indexed in real-time, providing access to the latest information at all times.
- Machine Learning Models: Leveraged Coveo's machine learning models to deliver personalized product recommendations and query suggestions, thereby enhancing the overall user experience.
- Faceted Search: Empowered users to refine search results based on various attributes such as price range, technology, size, category, brand, and ratings.
Key Outcomes
Enhanced Customer Search Experiences
Created Positive Impact on Sales
Provided Competitive Advantage
Increased User Engagement
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