CASE STUDY

Enhancing the eCommerce Website Performance for an Aviation Company using SAP Commerce Cloud


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About The Client

Established in 1981 to provide catering services to the Kingdom’s flag carrier Saudia, the client has diversified into a broad enterprise offering a full suite of food and beverage, retail, hospitality, and support services to local and international clients. They are a leading service provider for various luxurious brands to elite customers in and around the Middle East region through their online platform, developed on SAP Commerce Cloud.

Industry | Aviation & Retail

Solutions | UX, SAP Commerce Cloud

Location | Saudi Arabia

Business Challenges

  • The client was unable to generate sales reports from the back office.
  • Google Analytics to track the performance was not implemented properly.
  • A lengthy and exhaustive checkout process was in place for the customer.
  • The client did not have a proper Search Engine Optimization mechanism for their website.
  • The page loads times were slow affecting the user experience.

Business Solutions

  • Reduced the Page Load Times by compressing the images and reduced the number of products in the carousal based on the purchase history of products.
  • Reduced the lengthy Checkout Process from the existing out-of-the-box five-step process to a three-step process to make the user journey seamless.
  • Employed Abandoned Cart email notifications to customers so they can continue the checkout journey from where they left off previously.
    cs website-performance-for-an-aviation-company

    Key Outcomes

    • Implemented
      Abandoned Cart Notifications
    • Improved
      Sales Revenue
    • Simplified
      The Checkout Process
    • Enhanced
       Page Performance

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    Enhancing the eCommerce Website Performance for an Aviation Company using SAP Commerce Cloud


    Read the Full Story

    By downloading this content, you are agreeing to receive communications from Royal Cyber, including our Insights newsletter.