CASE STUDY

Enhancing the eCommerce Website Performance for an Aviation Company using SAP Commerce Cloud

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    About The Client

    Established in 1981 to provide catering services to the Kingdom’s flag carrier Saudia, the client has diversified into a broad enterprise offering a full suite of food and beverage, retail, hospitality, and support services to local and international clients. They are a leading service provider for various luxurious brands to elite customers in and around the Middle East region through their online platform, developed on SAP Commerce Cloud.

    Industry | Aviation & Retail

    Solutions | UX, SAP Commerce Cloud

    Location | Saudi Arabia

    Business Challenges

    • The client was unable to generate sales reports from the back office.
    • Google Analytics to track the performance was not implemented properly.
    • A lengthy and exhaustive checkout process was in place for the customer.
    • The client did not have a proper Search Engine Optimization mechanism for their website.
    • The page loads times were slow affecting the user experience.

    Business Solutions

    • Reduced the Page Load Times by compressing the images and reduced the number of products in the carousal based on the purchase history of products.
    • Reduced the lengthy Checkout Process from the existing out-of-the-box five-step process to a three-step process to make the user journey seamless.
    • Employed Abandoned Cart email notifications to customers so they can continue the checkout journey from where they left off previously.
      cs website-performance-for-an-aviation-company

      Key Outcomes

      • Implemented
        Abandoned Cart Notifications
      • Improved
        Sales Revenue
      • Simplified
        The Checkout Process
      • Enhanced
         Page Performance

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      Enhancing the eCommerce Website Performance for an Aviation Company using SAP Commerce Cloud

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