Pool and Spa


Magento Frontend


Illinois, US

About the Client

The client is Chicagoland’s premiere aquatic specialist, who has been servicing the pool and spa industry for over 30 years. They deal in chemicals, equipment, installations, training, and project consulting. They are a preferred vendor for many elite associations such as clubs, health and fitness centers, educational institutes, parks, and YMCAs throughout Illinois.

Business Challenges

Existing website did not fulfill business requirements.
Upgrade the website without impacting the current features.
Low business efficiency
Develop and design each screen with updated UX.
Complexities in different areas of business dealings.

Business Solution

Used freely available theme and customized as per the UX.
Ensured the existing features of the website remained intact.
Implemented and customized new features on the site using default Magento features and extensions.
Adjusted background images using SVG Images.
Added Custom Load More functionality for Instagram posts.

Key Outcomes


Reliable and responsive experience to users.


User flow with improved speed and efficiency.


All the touchpoints, including web, mobile, and tablet.

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