CASE STUDY
Building a B2B E-Commerce Website with AWS for a Leading Pharmaceutical Company
About The Client
The client is an Indian-based multinational pharmaceutical company founded in 1984. Their primary markets include – USA, India, Russia & CIS countries, China, Brazil, and Europe. The company produces over 190 medications, 60 active pharmaceutical ingredients for drug manufacturers (APIs), diagnostic kits, critical care, and biotechnology. Their major therapeutic focus areas are gastrointestinal, cardiovascular, diabetology, oncology, pain management, and dermatology.
Industry | Healthcare
Solutions | AWS
Location | India
Business Challenges
- The client wanted to build a B2B commerce and marketplace domain with exceptional user experience
- An online marketplace with extensive scalability, allowing multiple vendors to sell their products simultaneously.
- Create a discovery platform for different buyers to browse product offerings.
- Automation of all manual processes involved in the internal procurement journey.
Business Solutions
- The solution approach was to build a website with the updated strategy of MACH e-commerce principles.
- Royal Cyber designed the website to ensure the existing business processes were upgraded and converted digitally to suit the client’s pharmaceutical needs and not disrupt business.
- The design strategy was to handpick functionalities that suited pharma and e-commerce marketplace requirements.
- AWS Services were utilized as a means for acting as an integrator for various technologies, easing the process of file uploads and deploying microservices.
Key Outcomes
First-Mover Advantage for B2B One-Stop Pharmaceutical Website
20% Decrease in Incorrect Entries
30% Increase in Issue Management
MACH Website Architecture
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