CASE STUDY

Accurate & Personalised Search Results with Bloomreach Search

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    Industry | Fashion and Retail
    Technology | Bloomreach Search
    Location | United States

    The client is an American fashion retailer. Founded in 1950, it is headquartered in Pennsylvania, USA, and operates in Canada and the United Kingdom as well. The client’s e-commerce portal has one store for each country it operates in and a separate one for international orders.

    Industry | Fashion and Retail
    Technology | Bloomreach Search
    Location | United States

    The client is an American fashion retailer. Founded in 1950, it is headquartered in Pennsylvania, USA, and operates in Canada and the United Kingdom as well. The client’s e-commerce portal has one store for each country it operates in and a separate one for international orders.

      By downloading this content, you are agreeing to receive communications from Royal Cyber, including our Insights newsletter.

      [recaptcha]

      Challenges

      The search solution that the client was using previously was deficient in the following aspects:

      It did not offer accurate and personalized search results

      It failed to drive traffic and conversion

      There were too many zero-result searches

      It often returned an overwhelming number of search results

      How We Did It

      Introduced the Bloomreach Search and Merchandising (BrSM) solution, which provides customers the option to pick trending products that cater to their preferences.
      BrSM helped to automatically rank the products in search results, continually changing their order to personalize and optimize content for the customers.
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      Key Outcomes

      16%

      increase in search-generated revenue

      Increased

      conversion with improved content search

      Seamless

      recommendations and personalization

      Case Study

      How intelligent search results ensured engaging and personalized customer experience.

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