CASE STUDY
Migrating Amarr's Web Analytics Setup from Universal (GA3) to Google Analytics 4
About The Client
Established in 1951, Amarr has emerged as a renowned respected industry leader, renowned for its extensive array of top-tier garage doors, entry doors, and associated products. With a specialization in crafting garage doors from premium materials such as steel, aluminum, and wood, Amarr is dedicated to delivering sophisticated and secure entrance solutions tailored for both residential and commercial spaces.
Industry | Home and Décor
Solutions | Google Analytics
Location | USA
Business Challenges
- Amarr's reliance on Google Analytics for insights into website interactions faced a critical challenge with the impending shift to Google Analytics 4.
- This transition was necessitated by the imminent end of life for the current Universal Analytics version.
- The complexity arose from Amarr's diverse array of websites, each channeling data to Google Analytics properties.
- This fragmented approach made it difficult to get a comprehensive performance of all their digital assets.
Business Solutions
- Creation of customized GA4 properties to meet specific tracking requirements, smoothly transitioning from existing GA3 properties.
- Adjustment of GA4 settings, including property and data stream configurations, to align with Amarr's needs.
- Orchestrated integration with GTM, enabling seamless deployment of tags, triggers, and variables.
- Implementation of custom events in GTM for precise tracking of user interactions like sign-ups, form submissions and clicks, enhancing data granularity.
Key Outcomes
Enabled Additional Data Capture and Analysis Capabilities
Improved Operational Efficiency and Focused on Data-Driven Strategies
Provided Deeper Insights into User Engagement
Enhanced Data Accuracy and Detailed Tracking
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