Exploring SAP Commerce Cloud’s 2211 Q3 Release Highlights
Abdul Wahab
Director of Technology – SAP
November 2, 2023
The SAP 2211 Q3 release represents the latest quarterly update in the SAP software ecosystem, with a focus on introducing new features, enhancements, and improvements to the SAP suite of products.
In this blog, we aim to provide you with an in-depth exploration of pivotal features within the Q3 release. These features are strategically designed to elevate customer engagement and drive revenue growth through the proficient utilization of agile marketing and eCommerce solutions.
Industry-Specific Refinements for Augmented Agility
In the world of agile commerce, SAP Commerce Cloud introduces the Composable Storefront with monthly updates. In the Q3 2023 release, it enhances tools for both B2C and B2B, strengthening support for customer service agents.
Seamless SAP Customer Data Cloud Integration
This release seamlessly integrates with SAP Customer Data Cloud, providing extensive consent management for B2C situations. It allows re-consent requests as needed, following specific business rules. Moreover, B2B users can now register for new organizations through the native composable storefront UI.
Empowering B2B Buyers
Business-to-business buyers can now ‘Request a Delivery Date’ seamlessly during the checkout process. Furthermore, they gain access to a streamlined order confirmation and order details page for a more efficient and transparent experience.
Efficiency in Customer Service
The Assisted Service Module, in this release, extends support for the transmission and resolution of deep links. These deep links enable Customer Service Agents to initiate emulation promptly, ensuring swift issue resolution and customer satisfaction.
Optimizing Order Sourcing and Fulfillment through Composable Solutions
During Q2 2023, significant improvements were made to composable order management services, including the Order Management Foundation (OMF) and Order Management Sourcing and Availability (OMSA). These enhancements are strategically oriented towards achieving outcome-based sourcing strategies while ensuring extensive omnichannel inventory visibility.
Empowering User Control
As part of an ongoing commitment to providing user-centric solutions, there is a focus on offering users increased control over their processes. This encompasses the introduction of a workflow automation tool for custom activities and the implementation of a simulation process for pre-production testing of strategies. Additionally, users gain the flexibility to make decisions regarding whether sourcing should return results for missing products and partial quantities.
Order Management Foundation (OMF)
OMF manages order activities, which can be customized for your unique business processes and help coordinate orders across various channels. The new drag-and-drop workflow tool makes it easy for OMF to adapt to user-defined updates.
Order Management Sourcing and Availability (OMSA)
A simulation tool is provided to assist users in testing various sourcing strategies to determine the most effective one. This tool aids in comprehending the sourcing algorithm and validating that selected business constraints yield the anticipated outcomes.
Furthermore, the inclusion of a “Cost to pick and pack for sourcing configuration” as a goal emphasizes the importance of relying on key performance indicators (KPIs) and business objectives to identify optimal sourcing locations for every order.
Additionally, users now have the capability to decide whether sourcing should manage orders with missing items or incomplete quantities. This flexibility empowers businesses to make informed decisions regarding partial or non-sourcing for orders that cannot be fully fulfilled.
SAP Customer Data Platform Integration
To boost customer engagement, the integration of customer data from B2C sources with a centralized Customer Data Platform is employed. This integration enriches customer profiles. Furthermore, the alignment of B2C order integration with the platform enables the execution of tailored activities.
SAP CPQ Integration
Elevate conversion rates by leveraging configurable products. A new OCC controller has been introduced to retrieve CPQ configuration IDs and configurations for saved carts. Additionally, the knowledge base (KB) runtime version is updated upon user activation of a saved cart.
SAP Omni Channel Promotion Pricing and Integration
For consistent pricing across all channels, we seamlessly link SAP Commerce Cloud, SAP Emarsys, and SAP Omni-Channel Promotional Pricing. We create segments and campaigns in Emarsys, utilizing segmented data from campaign URLs for personalized promotions and content on the commerce site. The Omni-Channel Promotional Pricing system identifies relevant promotions, ensuring a consistent and effective pricing strategy.
In Q3 2023, the Financial Services Accelerator and the Telco and Utilities Accelerator were improved to make them more user-friendly.
Financial Services Accelerator:
- Now handles complex policy changes with structured requests, creating support tickets.
- Introduced ESG metrics for informed investment decisions.
- Enhanced product configuration for a consistent storefront and forms.
In the Telco and Utilities Accelerator:
- Added more payment options, like direct debit for post-pay payments.
- Customers get product suggestions based on their active subscriptions during retention or contract changes.
- Access bill info, history, delivery preferences, and billing cycles for easy management.
- Simplified product setup, including necessary steps before placing an order.
Additional Enhancements
- Smart Edit Update from Angular 11 to Angular 15.
- Implementing Business Event Transmission via Webhooks.
- Integration of Cloud Portal: Single Sign-On with SAP Identity Authentication Service.
Conclusion
In conclusion, the SAP Q3 2211 release presents an array of transformative features and enhancements designed to empower businesses in their journey towards greater efficiency, customer satisfaction, and overall success. Royal Cyber has a vast experience in rolling out the latest SAP releases for various clients across the globe, based on detailed analysis. Whether you are looking to increase conversions, improve customer service, or streamline your purchasing process, Royal Cyber can help you achieve your goals.
Author
Poonam Chandersy
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