CASE STUDY
Transforming Product Recommendation Systems for a Leading Home Decor Retailer
About The Client
The client is North America’s premier destination for modern lighting, furniture, and décor, serving trade and contract professionals, and retail consumers. They travel the world to source from 350+ global design brands, curating a product assortment that features iconic designs and the latest contemporary interior décor, including exclusive pieces.
Industry | Home Decor
Solutions | Salesforce Commerce Cloud
Location | USA and Canada
Business Challenges
- The client decided to switch from their previous provider, Certona, to a new provider called Constructor.io.
- The client had product recommendation containers on their website, but these containers were causing issues, making it harder for customers to find what they were looking for.
- This change was made in order to fix the issues and offer customers a better and enhanced shopping experience.
Business Solutions
- Customized data transfer for accurate catalog information to Constructor.io.
- Optimized website speed using Salesforce Commerce Cloud's caching.
- Improved product recommendations by switching from JavaScript to backend integration with Constructor.io.
- Built a custom link between Constructor.io and Site Genesis.
Key Outcomes
Optimized Performance with Salesforce Commerce Cloud
Ensured Consistent and Accurate Recommendations
Transmitted Comprehensive Data for Relevant Product Recommendation
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