June 20, 2025
With Mirakl on SAP Commerce, B2B companies can introduce a marketplace into their SAP Commerce environment, promote rapid improvement, make their catalogs more extensive and improve their operations.
In this blog, we’ll discuss how B2B companies can develop new sales avenues, please their customers more and protect their commerce strategies by using Mirakl for SAP Commerce. The growing popularity of B2B marketplaces proves they are guiding digital commerce toward great success.
The same ease, variety and swiftness that B2C buyers get now are expected by B2B buyers as well. Apparently, most B2B buyers (65%) now prefer digital and remote interactions and about three-quarters (70%) can purchase $50,000 worth of products without the help of a salesperson.
B2B models usually have few choices and take a lot of time, but today agile marketplaces provide a fast and easy way for buyers and sellers to trade products.
Launching a B2B Marketplace Platform allows enterprises to:
- Expand product offerings without inventory risk
- Quickly onboard third-party vendors
- Create value-added services
- Improve operational agility
- Enable seamless transactions at scale
And with solutions like Mirakl integrated into SAP Commerce, the path to marketplace success has never been more accessible.
Explore the Related Guide: Transform Your eCommerce Strategy with Mirakl Marketplace Integration for SAP Commerce
Mirakl for SAP Commerce: The Winning Combination
What is Mirakl?
Mirakl is a leading enterprise marketplace platform that enables businesses to launch and scale marketplaces at speed. Designed for both B2B and B2C, Mirakl allows companies to manage third-party vendors, automate onboarding, handle catalog syndication, and streamline order management—while maintaining control and governance.
Why Combine Mirakl with SAP Commerce?
SAP Commerce Cloud (formerly SAP Hybris) is a powerful, enterprise-grade commerce platform trusted by global businesses for its flexibility, scalability, and integration capabilities. When paired with Mirakl, businesses can extend SAP Commerce into a full-fledged B2B Marketplace Platform.
Mirakl integration with SAP delivers:
- A native connector between SAP Commerce Cloud and Mirakl
- Real-time sync of product, pricing, inventory, and orders
- Unified user experiences for buyers across first- and third-party products
- Simplified seller onboarding and commission management
This fusion empowers brands to launch marketplaces without reinventing their entire tech stack—delivering faster time-to-market and lower total cost of ownership.
You may also like: Introducing Royal Cyber’s Mirakl Marketplace Connector App for Sellers
Key Benefits of Launching a B2B Marketplace with Mirakl on SAP Commerce
The main advantages of using a B2B marketplace created with Mirakl on SAP Commerce.
1. Expand Product Offerings Without Additional Inventory
Normally, products are held by the seller in a warehouse before they are sold to other businesses. Multi-vendor markets help you offer many more products since third parties sell directly on your site with no inventory added to yours.
2. Accelerate Vendor Onboarding
3. Seamless Integration with SAP Commerce
Thanks to Mirakl, SAP helps ensure that buyers using your site or a partner’s always experience easy and smooth prices, sales, searches and checkouts.
4. Advanced Seller & Catalog Management
5. Data-Driven Insights and Commission Control
Check the performance of sellers, what customers prefer and where the revenue is coming from. Customers can change the commission rates based on the category, the seller or the campaign they create.
A Step-by-Step Guide to Launching a Multi-Vendor B2B Marketplace
At Royal Cyber, we guide enterprises through every phase of their B2B Marketplace Platform journey—from strategy and integration to ongoing optimization.
Here’s a high-level roadmap:
Here’s a high-level roadmap:
Step 1: Define Your Marketplace Strategy
- Identify core verticals and gaps in your catalog
- Determine the ideal vendor and product mix
- Establish governance, pricing, and commission policies
- Outline your operational model (dropship, consignment, hybrid)
Step 2: Set Up SAP Commerce and Mirakl Integration
- Use the pre-built Mirakl for SAP Commerce connector
- Configure data synchronization for product content, inventory, pricing, and orders
- Ensure that the buyer experience is unified across all touchpoints
Step 3: Onboard Sellers with Mirakl
- Customize the vendor portal with your branding and workflows
- Define approval processes and content standards
- Use Mirakl’s tools for catalog import, mapping, and enrichment
Step 4: Launch, Market, and Monitor
- Promote your new marketplace with personalized campaigns
- Track KPIs such as seller performance, buyer satisfaction, and revenue mix
- Continuously optimize with A/B testing and analytics
Here’s a high-level roadmap:
Royal Cyber’s Expertise in SAP + Mirakl Integration
Royal Cyber is a certified SAP Gold Partner and Mirakl implementation specialist with deep expertise in building scalable, high-performing digital commerce experiences.
Whether you’re migrating from a traditional model or launching a greenfield B2B Marketplace Platform, we offer:
- Marketplace Consulting & Strategy
- Mirakl for SAP
- Implementation
- Custom Workflow and UI/UX Enhancements
- Seller Onboarding & Enablement
- Post-Launch Support & Optimization
Download the Related Whitepaper: Mirakl Marketplace Integration with the SAP Commerce platform
Real-World Impact
One of our clients, a global industrial supplier, partnered with Royal Cyber to transform their product offering by launching a Mirakl-powered marketplace on SAP Commerce. Within 6 months, they:
- Increased their SKU count by 300%
- Onboarded over 100 vendors
- Saw a 42% uplift in average order value
- Reduced internal product management efforts by 65%
Our agile implementation model and deep SAP ecosystem knowledge ensured rapid time-to-market and frictionless vendor and customer experience.
Future-Proof Your B2B Commerce Strategy
With the rise of platforms in business, now is the best time to respond. Forrester predicts that B2B marketplaces will make up 30% of all B2B digital commerce by the year 2026.
Investors who act quickly and use the best digital tools are already experiencing better reach, new opportunities to gain revenue and more loyal customers.
Launching a multi-vendor B2B Marketplace Platform using Mirakl on SAP Commerce positions your enterprise to lead in your industry, not just compete.
Ready to Build Your B2B Marketplace?
The combination of SAP Commerce Cloud and Mirakl gives you the agility of a startup with the scalability of an enterprise platform. And with Royal Cyber as your implementation partner, you’re assured of a frictionless, future-ready journey, contact us to get started.
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