Automate Salesforce B2C Commerce Product Feeds for Marketplaces using Feedonomics


Automate Salesforce B2C Commerce Product Feeds for Marketplaces using Feedonomics


Written by Manpreet Kaur

Content Writer

May 15, 2023

Businesses must ensure product listings are optimized across all channels to build a profitable online presence. This involves extracting information from pertinent websites and organizing product data in an efficient manner, enabling your customers to locate their desired items effortlessly, regardless of their search location across all buying touchpoints. Read this blog to learn how to use Feedonomics to maximize ad performance, boost sales, and ensure steady business operations with feeds running seamlessly.

What is Feedonomics?

Feedonomics is a data feed management platform that helps you to optimize and list your product catalogs on online marketplaces i.e. Amazon, Walmart, Google, Facebook & eBay as well as advertising channels. It automates various processes, such as feed setup, order management and data protection; freeing up your time to focus on other crucial aspects of your business. In addition, it cleans up product data, sets up exports, troubleshoots errors, and stays up to date with feed requirements.

about-feedonomics salesforce blog

Features of Feedonomics

Feed Optimization

Optimizes your product data feeds for channels such as Google Shopping, Amazon, Walmart, and eBay, ensuring that your product information is accurate and up to date.

Data Mapping

Offers an intuitive interface for mapping your product data to the required fields of different channels.

Automated Feed Management

Automates uploading and updating your product data feeds.

Performance Analytics

Get analytics for your feeds, including click-through rates, conversion rates, and revenue generated, allowing you to make data-driven decisions.

Multi-Channel Support

Supports over 300 channels and marketplaces, allowing you to efficiently distribute your product data to various channels.


Customize your feeds to fit your specific requirements and business needs, ensuring your product data is optimized for your target audience.

How to Integrate Salesforce Commerce Cloud with Feedonomics?

The int_feedonomics cartridge is compatible with all three frameworks of Salesforce Commerce Cloud, i.e., pipelines, controllers, and SFRA. It has the following features:

  • Products are uploaded to the Feedonomics server periodically.
  • Product data can be uploaded to the Feedonomics server in multiple languages.
  • Product Inventory and pricing of the specified site is uploaded to Feedonomics.
  • Feed Files are uploaded to Feedonomics via (S) FTP.
  • The product catalog is uploaded in chunks to avoid timeout issues with the large catalogs.

Step 1: Obtain the int_feedonomics cartridge from Feedonomics to integrate with SFCC Business Manager.

Step 2: Implement the cartridge on Salesforce. The cartridge uploads product and inventory data to the Feedonomics server.

Step 3: The Feedonomics server performs the essential measures to display data on different marketplaces.

How Integration of SFCC with Feedonomics Helps Businesses?

Feedonomics features products on big marketplaces such as Amazon, Google, Walmart, Facebook and eBay, enabling businesses to tap into a massive new audience. With just a few uploads, your products are visible to millions of potential customers who may have never heard of your business. This exposure brings more orders and satisfied customers as well as increases sales & revenue, taking your business to new heights.

Integrating Feedonomics with Salesforce allows you to automatically syndicate products from your Salesforce storefront to multiple marketplaces such as Amazon, Facebook, Walmart, and eBay. This eliminates tedious manual pushing and boosts visibility exposure and profits.


How can Royal Cyber Help?

Leverage the potential of Feedonomics’ integration with Salesforce to stand out from your competitors and attain profitable results. This robust integration imports, combines, and optimizes your product data to ensure you are showcasing your products in the best way.

Royal Cyber’s certified experts offer seamless integration of Salesforce Commerce Cloud with Feedonomics and has the right experience to do it efficiently. Our Salesforce Application Development support offers configuration and implementation of Feedonomics Cartridge to automatically uploaded your partial and filtered catalog to be syndicated to all your selected marketplaces. This reduces the hassle of juggling multiple sources of entry and provides the convenience of having a central repository to update all your product data. Streamline your process and elevate your business with the power of feed management.

Need Help Optimizing your Product Feed?

Recent Blogs

  • Revolutionizing Customer Support with Salesforce Einstein GPT for Service Cloud
    Harness the power of AI with Salesforce Einstein GPT for Service Cloud. Unlock innovative ways …Read More »
  • Salesforce Hyperforce: A Deep Dive into the Future of Cloud Deployment
    Discover Salesforce Hyperforce, the future of cloud deployment. Explore its scalability, security, and global reach, …Read More »
  • LLMs in Retail: Which Operations Can You Transform With AI?
    Artificial Intelligence (AI) has been making significant waves across various industries, revolutionizing business operations.Read More »