On-Demand Webinar
B2B Nirvana: GWA Group’s eCommerce Transformation & Cost Savings
Share the On-demand Webinar
- Learn how composable commerce and MACH architecture drive agility and scalability.
- Discover cost-saving strategies while enhancing customer experience.
- Hear about GWA’s path to a modern B2B commerce platform.
- Understand AI, automation, and data-driven decision-making in B2B.
- Engage with experts from commercetools, Royal Cyber, and GWA Group experts.
How GWA Optimized B2B eCommerce with Composable Architecture & Cost Efficiency
Watch this On-demand webinar as commercetools, GWA Group, and Royal Cyber uncover how GWA transformed its B2B commerce landscape—reducing costs while enhancing the customer experience.
With 80% of sales interactions expected to be digital by 2025 (Gartner), businesses must embrace digital transformation to maintain a competitive edge. Additionally, 74% of B2B buyers are willing to switch suppliers for a superior digital experience, and 69% prefer self-service over sales reps (commercetools B2B Pivotal Trends 2025). The message is clear—modern B2B buyers demand seamless, efficient, and digital-first purchasing experiences.
Discover how GWA leveraged composable commerce to build a scalable, agile, and cost-effective solution that delivered measurable business success. Gain insights from industry leaders on proven modernization strategies and customer-centric commerce approaches.
- The State of B2B Commerce & Key Challenges
- Trends shaping B2B eCommerce.
- The evolving expectations of B2B buyers.
- The impact of legacy systems on business growth.
- Cost Optimization & Total Cost of Ownership (TCO) in B2B
- How composable commerce helps reduce operational costs.
- The role of AI and automation in minimizing expenses.
- Real-world examples of cost savings from leading enterprises.
- GWA Group’s Transformation Story
- The ‘Uber Project’ – Overcoming legacy barriers.
- Key challenges, solutions, and measurable business outcomes.
- Lessons learned & best practices for B2B commerce success.
- Data Management & Decision-Making in B2B
- How to maintain clean, actionable data in B2B commerce.
- Leveraging AI for smarter insights and personalization.
