Today’s shoppers want more than a transactional relationship with retailers; they need a personalized and seamless journey that shows the context of how they shop across devices and channels. The key to success lies in connecting online systems with in-store software so retailers can provide an uninterrupted experience wherever customers shop.
Our goal in this whitepaper is to provide retailers with a new strategy and roadmap to build and implement a retail application network that strengthens customer relationships and ultimately drives revenue.
Key Challenges
- It is difficult to predict what technologies will affect retail.
- Fast pace of change defeats slow institutional processes.
- New connected devices add additional complexity to purchasing and supply patterns.
Recommendations
- Identify the core strengths in your relationship with your customers.
- Think about your connectivity strategy – how easily can you add and change APIs?
- Consider exposing your data as an API to third parties.
MuleSoft’s Anypoint Platform is the finest solution that lets enterprises deliver on their digital transformation by realizing API-led connectivity. Anypoint Platform is the only solution that supports end-to-end connectivity across API, service orchestration, and application integration need through a single unified platform.