Build a Firm UX Foundation

After conducting UX reviews for e-commerce leaders worldwide, we have noticed most lack a strong UX foundation. A firm UX Foundation consists of the basic building blocks of an eCommerce experience: navigation, search, page layout, PDP, and cart and checkout.

The idea of having a strong UX foundation is the same as having benchmarks in user testing. Continual improvements are only possible when you’re confident of your starting point.

Discussion Topics:

The relationship between your UX foundation and a successful UX strategy
The importance of developing a clear testing strategy
How to spot gaps in your foundation by reviewing real examples
How Royal Cyber’s recommendations can reduce friction and improve conversion
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