Today, customers expect more than just great products and prices. They demand relevant and meaningful experiences with their favorite brands. Your clients trust you to help meet these expectations. Marketers also focus on delivering experiences customers love, and IT focuses on protecting the brand. Next-generation content management systems, like Adobe Marketing Cloud, are built to meet the needs of both.

Consumers expect the next generation of commerce to be seamlessly integrated across the entire customer experience. This webinar provides the fundamentals that help businesses create fast, easy, intuitive, automated, and contextual shopping experiences.

Learn how to provide experience-driven commerce by utilizing Adobe Marketing Cloud, a comprehensive and flexible platform to make every consumer’s experience personal and shoppable.

Discussion Topics:

Adaptable commerce processes and business logics
Commerce API and Connectors
Unified profiles and EDC data models
Fluid Experience Delivery- Demo
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