Industry

Retail

Solution

HCL Commerce

Location

USA

About the Client

The client is a renowned online outdoor retailer in the US, known for its playful and unconventional marketing approach. With a specialization in backpacking, climbing, mountaineering, kayaking, and trail running gear and apparel, the company has successfully built a reputation as the most fun outdoor retailer on the planet. Headquartered in Madison Heights, Michigan, it operates multiple stores across Michigan, Illinois, Missouri, and Colorado.

Business Challenges

Unstructured checkout processes, offering a poor user experience leading to cart abandonment.
Faced difficulty with the reselling process, requiring a reliable tech partner to integrate ReTrail with their website.
The client wanted to enhance the user experience, streamline the reselling process, and improve customer satisfaction.

Business Solution

Implemented the ReTrail program to the client’s storefront.
Customized the commands on the HCL Commerce platform to ensure a seamless user experience and improving cart management.
Established seamless communication between Recurate and MJ through REST calls to ensure smooth data exchange and collaboration.

Key Outcomes

Improved

Checkout Process

Enhanced

User Experiences

Increased

Customer Satisfaction

Streamlined

Reselling Process

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