HCL Commerce



About the Client

Moosejaw Mountaineering is one of the top online outdoor retailers in America. It is best known for being the most fun outdoor retailer on the planet! It specializes in gear and apparel for backpacking, climbing, mountaineering, kayaking, and trail running. The company is based in Madison Heights, Michigan with stores throughout Michigan, Illinois, Missouri, and Colorado. The client was looking to integrate the “Buy online, pick up in store” functionality using HCL Commerce with their existing website, to help increase the sales of their best-selling and recommended products.

Business Challenges

Existing website only had the option to “Pickup in Store”
Additional option to add “Ship to Store” was required
Needed to integrate BOPIS along with the normal checkout flow

Business Solution

Designed and implemented a functionality called ‘Ship-to-Store’
Implemented this functionality on the same checkout page with a single flow
Provided various options to select the preferred Delivery modes
Delivery modes were placed against each product item on the checkout page
Offered users with the flexibility to pick up unavailable items to be shipped to the selected store and picked up at a later date

Key Outcomes


Customer relationships


New shopping experiences


Omnichannel experience


Accuracy of in-store inventory

Extra purchases

& increased foot traffic

Better visibility

Inventory management

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