About the Client

The client is a prominent USA clothing retail and eCommerce company has been a leader in the industry since its inception in 2002. Focusing on vintage fashion and traditional styling in jeans, the company has introduced a unique line of versatile denim products to the American market. Headquartered in California, they have revolutionized the sewing industry with innovative stitching techniques and cutting-edge sewing machines. They offer convenient in-store and online purchasing options through their eCommerce website and mobile app.

Business Challenges

The client wanted to enhance branding and improve customer success
They were looking to transition their customer base from satisfied customers to loyal customers
The aim was to retain existing customers, while attracting new ones
They needed to implement a comprehensive loyalty solution program to deliver exceptional user experiences

Business Solution

Using Yotpo, implemented a customized loyalty program that aligned with the client’s architecture and expectations
With a hybrid integration approach, optimized the implementation with Yotpo modules and Salesforce B2C content assets using the client’s existing framework
Offered a seamless user experience by developing a new journey from account creation to checkout
Configured customizable campaigns for points awarded on birthdays, anniversaries, and social media follows.
Improved user experience with a progress bar and scannable receipt moderation module.

Key Outcomes




Number of Purchases


New Customers


Average Order Value (AOV)


Customer Retention


Brand Competitiveness

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