Introduction: David’s Bridal is a wedding apparel retailer with stores in North America and Europe.
In an industry built largely on finding the perfect products through trying on samples in-store, David’s Bridal has successfully launched a new path through the expansion of their online sales.
When storefront shopping came to a halt during the first quarter of 2020, DB successfully pivoted their sales online and integrated Affirm — a solution that was integrated by Royal Cyber Inc.
Challenges: Short development duration and bold corporate sales goal
Solution: Affirm now available on David Bridal’s website and PWA, offering more ways for brides to buy