Affirm Case Study

Introduction: David’s Bridal is a wedding apparel retailer with stores in North America and Europe.

In an industry built largely on finding the perfect products through trying on samples in-store, David’s Bridal has successfully launched a new path through the expansion of their online sales.

When storefront shopping came to a halt during the first quarter of 2020, DB successfully pivoted their sales online and integrated Affirm — a solution that was integrated by Royal Cyber Inc.

Challenges: Short development duration and bold corporate sales goal

Solution: Affirm now available on David Bridal’s website and PWA, offering more ways for brides to buy

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