Salesforce Social Commerce Integration with Salesforce B2C Commerce and Salesforce OMS

Salesforce Social Commerce Integration

Salesforce Social Commerce Integration with Salesforce B2C Commerce and Salesforce OMS

Salesforce Social Commerce Integration

Lala Asif Allana

Director of Technology – Salesforce

January 9, 2024

In the ever-evolving landscape of eCommerce, businesses are constantly seeking innovative ways to enhance customer experiences and boost sales. Royal Cyber’s Salesforce Social Commerce Integration emerges as a game-changer, seamlessly merging the world of social media with online shopping. In this blog post, we explore the intricacies of this integration, focusing on the successful collaboration between Salesforce OMS and major social media platforms like Facebook and Instagram.

Understanding Social Commerce Integration

Social commerce integration is the next frontier in online shopping, turning the process into a social, interactive, and user-centric experience. By integrating Salesforce OMS with popular social media platforms such as Facebook and Instagram, businesses can elevate their brand engagement and provide customers with a more convenient way to discover and purchase products without leaving their social media feeds.

The Power of Facebook and Instagram Shopping

Discover the myriad benefits that Facebook and Instagram shopping bring to both businesses and users, transforming the online shopping landscape.

Benefits for Businesses:

  • Extended Reach and Exposure: Leverage the massive user bases of Facebook and Instagram for global brand exposure.
  • Targeted Advertising: Utilize advanced targeting options to tailor advertising to specific demographics, interests, and behaviors.
  • Increased Sales Opportunities: Capitalize on impulsive buying behavior with integrated shopping features directly on social media platforms.
  • Enhanced Brand Visibility: Showcase products through high-quality images and videos on visually-driven platforms like Facebook and Instagram.
  • Innovative Marketing Tools: Stay ahead with features like shoppable posts, product tagging, and augmented reality tools for dynamic marketing strategies.

Benefits for Users:

  • Convenience: Shop seamlessly within familiar social media environments, eliminating the need to navigate external websites.
  • Visual Discovery: Discover products through visually appealing content, making the shopping experience engaging and enjoyable.
  • Personalization: Targeted advertising ensures users see products aligned with their interests and preferences.
  • Social Proof: Access reviews, ratings, and user-generated content for informed purchasing decisions.
  • Instant Gratification: Facilitate impulsive buying behavior with a seamless checkout process directly on social media platforms.

Salesforce B2C Commerce - Facebook and Instagram Integration

In this section, we highlight the process of integrating Salesforce B2C Commerce with Facebook and Instagram. The step-by-step approach ensures a smooth connection, allowing businesses to manage product listings, update inventory, and engage with customers directly on these platforms.

Step-by-Step Integration Guide:

  • Create a Facebook Business Profile: Establish a Facebook account, Business Manager account, and create Facebook and Instagram pages.
  • Add Facebook Details in SFCC: Log in to SFCC, navigate to Site Preferences, and connect with Facebook and Instagram Shopping.
Facebook Details in SFCC
  • Configure Integration Details: Fill out integration details on Facebook, run a catalog feed, and sync products from SFCC.
Configure Integration Details
  • Catalog in Commerce Manager: Access Commerce Manager in Meta Business Suite to see the newly created catalog synced from SFCC.
Catalog in Commerce Manager
  • Create a Shop in Social Commerce: Establish a shop on both Facebook and Instagram, allowing for seamless product advertising and checkout options.
Shop in Social Commerce

Checkout Options:

The integration offers two checkout options — Checkout on Facebook and Instagram, and Checkout on Website, each catering to different customer preferences and enhancing the overall shopping experience.

Facebook’s Product Feed Configuration:

Configure Facebook’s product feed to include or remove products on the website. The guide explains the steps to manage product data and ensure a smooth export to Facebook and Instagram.


As businesses navigate the dynamic realm of social commerce, Royal Cyber stands as the guiding force to seamlessly implement and leverage the Salesforce Social Commerce Integration. Our team of experts possesses the knowledge and technical prowess to tailor this solution to your unique business needs, ensuring a smooth integration process and maximizing the benefits of social commerce.
By choosing Royal Cyber, businesses gain a strategic partner committed to driving customer engagement, expanding market reach, and ultimately boosting sales through the integration of Salesforce OMS with Facebook and Instagram.

Unlock the full potential of your online presence, enhance brand visibility, and provide customers with a shopping experience that transcends the ordinary. With Royal Cyber’s support, harness the power of social commerce and redefine the way your business connects with customers in the digital age.


Poonam Chandersy

Elevate Your Brand Strategy and Engage Customers!

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