Unleashing the Power of Syndigo’s PIM Salesforce B2C Commerce Connector


Unleashing the Power of Syndigo’s PIM Salesforce B2C Commerce Connector


Written by Noor Tahir

Content Writer

August 21, 2023

In the world of eCommerce, managing product information efficiently is crucial for success. To streamline this process, Syndigo, a leading provider of Product Information Management (PIM) solutions, offers a powerful tool known as Syndigo PIM Salesforce B2C Commerce Connector. This innovative connector enables seamless integration between Syndigo’s PIM platform and Salesforce B2C Commerce, empowering businesses to enhance their product data management capabilities and deliver exceptional customer experiences. In this blog, we will dive into the details of this Connector, explore its benefits, and discover how Royal Cyber’s Salesforce solution can revolutionize product management and enhance overall eCommerce experiences.


What is Syndigo’s PIM Salesforce B2C Commerce Connector?

The Syndigo PIM Salesforce B2C Commerce Connector is a robust integration solution designed to bridge the gap between Syndigo’s PIM platform and Salesforce B2C Commerce. It allows businesses to synchronize their product data seamlessly between the two systems, ensuring consistent and accurate information across all sales channels. This connector eliminates the need for manual data entry, reduces errors, and accelerates time-to-market for new products.

Key Features and Capabilities

Product Data Synchronization

The connector facilitates the exchange of product data between Syndigo PIM and Salesforce B2C Commerce. It ensures that all product attributes, images, descriptions, pricing, and inventory information are synchronized in real-time, keeping all channels up-to-date.

Efficient Workflow Management

With the connector, businesses can streamline their product data management workflow. They can create, update, and manage product information directly on Syndigo’s PIM platform and seamlessly publish it to Salesforce B2C Commerce, eliminating the need for duplicate data entry and manual intervention.

Rich Media Support

The Connector enables businesses to leverage Syndigo’s rich media capabilities. It allows the integration of high-resolution images, videos, and other media assets directly into the product information, enhancing the visual experience for customers.

Real-time Inventory Updates

By connecting Syndigo PIM with Salesforce B2C Commerce, businesses gain the ability to synchronize inventory information in real-time. This ensures accurate stock availability across all channels, reducing the risk of overselling and enhancing customer satisfaction.

Global Data Syndication

The connector provides support for global businesses, allowing them to manage localized product data effortlessly. It enables the syndication of product information to different regions and markets, ensuring that customers receive relevant and localized information based on their location.

Implementation Guide

Setting up Business Manager

To get started with Syndigo PIM Salesforce B2C Commerce Connector, follow these steps:

  1. Begin by downloading the Syndigo PIM Salesforce B2C Commerce cartridge zip file from Salesforce Marketplace.
  2. Extract the zip file and locate the “syndigo_pim_sf_b2c_commerce” folder
  3. Place the “syndigo_pim_sf_b2c_commerce” folder inside the “cartridges” folder of your Salesforce B2C Commerce instance.
  4. Upload the cartridge to your Salesforce B2C Commerce instance.
  5. Access Business Manager and activate the code version that includes the uploaded cartridges.
  6. Configure the cartridge path by adding “syndigo_pim_sf_B2C_commerce” to the target site in Business Manager.
  7. Apply the changes to complete the setup.


To configure the Syndigo PIM Salesforce B2C Commerce Connector, follow these steps:

  1. Access the Site Import & Export section under Administration -> Site Development.
  2. Upload the “system_custom_objects_jobs_metadata.zip” file from the provided meta directory.
  3. Import the “system_custom_objects_jobs_metadata.zip” file to enable the necessary system custom objects.

Custom Code

Syndigo PIM Salesforce B2C Commerce Connector does not require custom overriding of controllers, models, or templates. It seamlessly integrates with your existing Salesforce B2C Commerce setup, eliminating the need for extensive code modifications.

External Interfaces

To ensure smooth integration and data synchronization between Syndigo PIM and Salesforce B2C Commerce, you need to follow these steps:

Creating New Attributes in Syndigo

  1. Access the Syndigo platform and navigate to Configurations -> Thing Domain Data Model.
  2. Download the attribute file and open it in Excel.
  3. Add new attributes, specifying their data types, display names, groups, and display types.
  4. Indicate if the attributes are multi-value or multi-locale (translatable).
  5. Establish relationships between entities and attributes and add attribute values.
  6. Use the EAR model to map relationships between entities.
  7. Utilize the Variant model to assign relationships, levels, and variation attributes.
  8. Save the sheet and upload it back to the Syndigo platform.
  9. Assigning List of Values to Attributes.
  10. In the Syndigo platform, access Configurations -> Reference Data Domain Model and download the reference data sheet.
  11. Add the attributes with the List of Values data type and referencelist as the display type.
  12. Name the reference list and associate it with the used reference data.
  13. In the EAR Model, map the reference list as the code and set it as an identifier and external value.
  14. Save the sheet and upload it back to the Syndigo platform.
  15. Populate the reference data library with values, including codes and corresponding attribute values.
  16. Optionally, add values for different locales to support multi-locale attributes.
  17. Save the changes to complete the process.
  18. Displaying Attributes in the Syndigo Platform:
  19. Access System Administrations and navigate to UI Config Manage.
  20. Select the entity setup screen and choose the appropriate entity type (master or variant product).
  21. Load the configuration and select the desired attributes to display on the create screen.
  22. Save the configuration to enable the display of selected attributes within the Syndigo platform.

Benefits of Syndigo PIM Salesforce B2C Commerce Connector

Enhanced Data Accuracy

With real-time synchronization, businesses can ensure data accuracy across all sales channels. This minimizes errors, eliminates inconsistencies, and enhances the overall customer experience.

Time-to-Market Optimization

The connector accelerates the product launch process by eliminating manual data entry and streamlining workflows. Businesses can quickly create and update product information in Syndigo’s PIM platform, which seamlessly propagates to Salesforce B2C Commerce, reducing time-to-market for new products.

Improved Customer Experience

By integrating rich media assets and accurate product data, businesses can provide an immersive and informative shopping experience for customers. This leads to higher engagement, increased conversions, and improved customer satisfaction.

Efficient Global Expansion

For businesses operating in multiple regions, the connector simplifies the management of localized product data. It enables businesses to tailor product information to different markets, ensuring relevancy and consistency across regions, thereby facilitating global expansion.

Scalability and Flexibility

The Connector is designed to scale with businesses’ growing needs. It accommodates large product catalogs, supports various data formats, and provides flexibility to adapt to changing business requirements.


Syndigo’s PIM Salesforce B2C Commerce Connector empowers businesses to optimize their product data management processes, improve data accuracy, accelerate time-to-market, and deliver exceptional customer experiences. By seamlessly integrating Royal Cyber’s Connector, businesses can unlock new levels of operational efficiency and competitiveness. Embrace the power of this solution and revolutionize the way you manage and leverage your product data for success in a digital marketplace.

Discover the Potential of Salesforce Solutions Today

Recent Blogs

  • Revolutionizing Customer Support with Salesforce Einstein GPT for Service Cloud
    Harness the power of AI with Salesforce Einstein GPT for Service Cloud. Unlock innovative ways …Read More »
  • Salesforce Hyperforce: A Deep Dive into the Future of Cloud Deployment
    Discover Salesforce Hyperforce, the future of cloud deployment. Explore its scalability, security, and global reach, …Read More »
  • LLMs in Retail: Which Operations Can You Transform With AI?
    Artificial Intelligence (AI) has been making significant waves across various industries, revolutionizing business operations.Read More »