Deliver Truly Unique Experiences with Salesforce Marketing Cloud Personalization Tool
Written by Manpreet Kaur
April 27, 2023
Personalization is the key to transform and convert your anonymous and walk-in customers to known, loyal and long-term customers. Delivering personalized and consistent customer experiences across all touchpoints, based on past interactions and customer interests, has become a key to success for all businesses.
Salesforce Interaction Studio allows marketers with great flexibility to create tailored and personalized buying journeys based on each customer’s needs and wants. It makes extensive use of Einstein AI to determine and deliver customer-centric content that encourages customers to take action.
What is Salesforce Marketing Interaction Studio?
Salesforce Marketing Interaction Studio is a personalization and interaction marketing tool that helps businesses engage their audience to deliver relevant customer experiences across all touchpoints. With its powerful capabilities, you can ensure that your company’s website, mobile app, and emails are united in providing a consistent and personalized message every time—no matter how or where customers interact with your brand.
Once customers view a product or items in their shopping cart, those interactions will be sent through Events Stream to Marketing Cloud Interaction Studio. In addition, it helps you track valuable information such as name, price, and URL, giving you real-time insights into how products are performing on your site at all times. Further, businesses can use this data to see which products generate revenue. As a result, you can make better business decisions based on your current offerings and find opportunities to upsell based on popular trends generated from sales history.
Tracking Popular Products
Use Cases of Salesforce Marketing Interaction Studio
Data and Analytics
Using Interaction Studio, you can gather and analyze data from different data points including customers, such as time spent on the site, behavior and purchase histories. You can use this information to create tailored Einstein recipes based on user profiles to get maximum engagement with your audience in real-time. Also, you can perform A/B testing to gain optimal results.
Customer Service Interaction
Businesses can use Interaction Studio Connector for Sales and Service Cloud to improve customer service experience. The customer service representatives will be able to offer personalized, tailored recommendations that meet customers’ needs.
You can use Salesforce Interaction Studio to create emails customized to your customers’ interests and habits. Also, you can use features such as segmentation and journey builder that help you deliver personalized digital experiences throughout each interaction – from initial contact through post-purchase follow-up.
Tracking Website Activity
How Does Salesforce Marketing Interaction Studio Help Businesses Drive Revenue?
With Interaction Studio, you can boost marketing and improve customer connections. It gives a comprehensive 360-degree view that combines data from all interactions – web activity, app usage, and customer service calls. Businesses get invaluable insight into their prospects’ needs in real-time. It helps them acquire new leads cost-effectively and retain returning ones, thereby boosting loyalty rates and revenues.
How Does Salesforce Interaction Studio Licensing Work?
Salesforce Interaction Studio is available in two editions – Growth and Premium.
The Growth Edition is a comprehensive solution that helps you analyze, segment, and target your audience in real time. It also offers product and content recommendations and A/B testing capabilities.
The Premium Edition offers businesses real-time, omni-channel personalization for B2C and B2B businesses. You can tailor your interactions with customers across all platforms. AI-driven functionality and multichannel support make this edition the perfect choice for businesses looking for advanced capabilities.
How can Royal Cyber help you?
Royal Cyber is a Salesforce Silver level consulting partner with certified experts who can help you unleash the power of Interaction Studio. We offer a FREE demo on Salesforce Interaction Studio and it’s integration with eCommerce platforms to demonstrate how this integration offers an enhanced customer journey and increased customer engagement.
Royal Cyber offers an integration bridge between eCommerce storefronts and Marketing Cloud Interaction Studio. This helps businesses to stay ahead of the curve and know exactly what your customers wants.
With Interaction Studio, you can enhance the potential of your marketing campaigns and maximize your revenue. Using tailored insights, you can create campaigns that resonate with your customers and optimize their journey, giving them more satisfying results than before.