All You Need to Know about Guided Shopping Cartridge for Salesforce B2C Commerce


All You Need to Know about Guided Shopping Cartridge for Salesforce B2C Commerce


Written by Poonam Chandersy

Technical Content Writer

August 18, 2023

Guided Shopping for Salesforce B2C Commerce is a custom LINK cartridge that facilitates implementing a guided shopping experience on online storefronts. It enables customers to filter the products through customized search capabilities with a user-friendly wizard. The cartridge can be embedded in any store part page and used as a widget and leverages the capabilities of Salesforce B2C Commerce Catalog to offer personalized and intuitive shopping experience to the customers. This LINK cartridge works well with Salesforce Commerce Cloud API Version 22.10 (Compatibility Mode: 21.7) with controllers for extended functionality and is also tested for SFRA 6.0.0.

Functional Overview of Guided Shopping Cartridge

The purpose of this cartridge is to facilitate customers during their online buying journey. This “Guided Shopping” LINK cartridge helps customers to look for their products of interest quickly and efficiently using a guided wizard. This wizard facilitates effortless navigation through the storefront catalog, and quickly displays all the relevant products based on the customer inputs. This cartridge enhances the shopping experience by simplifying product discovery and enabling customers to find the desired items with no delay.

Use Cases of Guided Shopping Cartridge

  • The wizard dynamically uses the assigned catalog to render appropriate options for a personalized shopping experience.
  • The wizard can seamlessly embed into any storefront page, ensuring flexibility and easy integration.
  • Variation attributes depend on the selected category, providing tailored options based on customer preferences.
  • In the wizard’s first step, selecting options is mandatory before proceeding to the next step, ensuring a structured and guided experience.
  • The second set of options must be submitted to access the search page and view the relevant results.
  • The selection of variation attributes is optional, giving customers the flexibility to choose additional customization if desired.
  • Configurable questions can be managed through the Business Manager, allowing easy customization of the wizard’s content and flow.
  • The Business Manager configures guided shopping images, enabling visually appealing and relevant imagery to enhance the shopping experience.

Benefits of the Guided Shopping Cartridge

  • Enhanced Customer Engagement: Customers can navigate through product catalogs and browse products that align with their needs and preferences, resulting in increased customer loyalty and exceptional shopping experiences.
  • Improved Product Discovery: Recommendations, filters, and interactive filters allow buyers to discover products they may have overlooked, offering them with better options.
  • Increased Sales and Conversions: Personalized product recommendations help buyers to locate the right products, which boosts sales and conversions. Also, the probability of them becoming recurring customers increases.
  • Upselling and Cross-Selling Strategies: Businesses can tap opportunities to upsell and cross-sell depending on customer preferences by suggesting related products, ultimately increasing average order value and revenue.
  • Low Cart Abandonment: The Guided Shopping cartridge lowers cart abandonment by helping shoppers locate the products and assists them with their questions. Furthermore, they reduce barriers to making a purchase and motivate customers to complete the checkout.

By following these steps, users can thoroughly test the integration of the cartridge and ensure its proper functionality in providing a guided and personalized shopping experience on the storefront.


The Guided Shopping Cartridge for Salesforce B2C Commerce offers customers a comprehensive and seamless online shopping experience. By navigating through the Storefront’s catalog, customers can quickly locate products based on their preferences. Royal Cyber offers expert assistance to embed the Guided Shopping Cartridge to your existing eCommerce storefronts, enhance customer engagement, and drive conversions.

Want to Leverage Salesforce’s Guided Shopping Experience?

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