Boost Your Mobile Engagement with Firebase Push Notifications

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Boost Your Mobile Engagement with Firebase Push Notifications

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Written by Poonam Chandersy

Technical Content Writer

August 11, 2023

In the ever-evolving digital marketing landscape, delivering personalized and timely messages to mobile app users is essential for driving sales and boosting customer engagement. While Salesforce’s Marketing Cloud offers robust push notification capabilities; some businesses may prefer an alternative solution that provides cost-effectiveness and flexibility. This blog highlights a workaround solution that utilizes Firebase and a custom activity integrated with a middleware application to send push notifications to mobile devices. Let’s explore how this approach can benefit your business while comparing the costs of Firebase and Salesforce Marketing Cloud push notifications.

Why Choose Firebase for Push Notifications?

Firebase, a comprehensive mobile development platform powered by Google, offers many features, including cloud messaging capabilities. Leveraging Firebase for push notifications includes several advantages:

  • Scalability: Firebase is built to handle high volumes of push notifications, allowing you to reach a large user base without compromising performance or delivery speed.
  • Rich Feature Set: It provides various customization options, allowing you to tailor push notifications to suit your branding and marketing strategies. You can enrich notifications with images, deep links, and interactive elements, enhancing user engagement.
  • Real-time Delivery: Firebase enables you to send push notifications in real-time, ensuring your messages reach users promptly and increase the likelihood of customer actions and conversions.
  • Analytics and Insights: The analytics capabilities of Firebase provide valuable insights into user interactions, allowing you to measure the effectiveness of push notifications and optimize your campaigns for better results.

The Process of Integrating Firebase

Step 1: Middleware Application Setup

Create a middleware application that acts as a bridge between your existing system and Firebase. This middleware application receives push notification requests from your system and forwards them to Firebase for delivery. Choose a technology stack, such as Node.js or Python, that aligns with your requirements and development expertise.

Step 2: Custom Activity Integration

Integrate a custom activity within your existing system or marketing automation platform. This custom activity triggers the push notification process and passes relevant information, such as user IDs and notification content, to the middleware application for further processing.

Step 3: Middleware-Firebase Integration

Establish a connection between the middleware application and Firebase’s Cloud Messaging service using Firebase SDKs or APIs. This integration enables you to authenticate your application and send push notifications to specific devices based on user IDs or other targeting criteria.

Step 4: Configuration and Testing

Configure the push notification settings within Firebase, defining the message content, appearance, and target audience. Thoroughly test the integration between your system, custom activity, and middleware application to ensure seamless push notification delivery to mobile devices.

The Cost Comparison – Firebase and Salesforce Marketing Cloud

Firebase Push Notification Firebase Push Notification
Firebase offers a free tier that includes a generous limit of push notifications. Salesforce Marketing Cloud operates on a subscription-based pricing model, where costs are determined by the number of subscribers and desired feature set.
Beyond the free tier, Firebase employs a pay-as-you-go pricing model, where you pay based on the number of notifications sent and the targeted audience size. Salesforce Marketing Cloud can be more expensive for businesses with a large subscriber base and complex campaign requirements.
Firebase’s pricing is generally competitive and allows you to manage costs based on your usage and business needs.


By leveraging Firebase along with the custom activity with middleware integration, businesses can establish a cost-effective solution for delivering push notifications to mobile devices. Firebase’s scalability, rich features, real-time delivery, and comprehensive analytics improve mobile engagement and increase sales. At Royal Cyber, our experts implement Firebase and custom integrations to help businesses unlock the full potential of mobile app engagement and pave the path to success. Partner with us to transform your mobile marketing strategy.

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