Lala Asif Allana
Director of Technology – SalesforceOctober 4, 2024
Nearly one in 10 purchases are now made on social media, and with time this number is only increasing. To cater to this demand, Salesforce has partnered with TikTok to make it easier for Commerce Cloud merchants to engage with the TikTok community, including advertising to users and making their products more discoverable. This partnership is Salesforce’s latest Commerce Cloud platform investment to help businesses reach their customer via social media.
Salesforce is enabling merchants to build their presence on TikTok by boosting merchandiser productivity with automated smart product feeds, delivering personalization and ad conversion efficiency with TikTok Pixel, thereby elevating the customer journey with dynamic videos and collection ads.
The Salesforce Perspective
Impact of the Partnership
- Delivering world-class personalization and ad conversion efficiency with TikTok Pixel, which makes it quick and easy for merchants to analyze ad performance and optimize campaigns for improved product discovery. Advanced Matching also lets merchants better match TikTok ads and build audiences for retargeting.
- Supercharging merchandiser productivity with automated smart product feeds using a rich in-app experience. Merchants can get their products published with great ease and speed on TikTok via a diverse array of catalog-focused advertising solutions with a simple one-click set up, which will sync pre-existing Commerce Cloud catalogs on TikTok.
- Elevating the customer journey with dynamic video and collection ads to inspire new audiences across channels. Merchants can now easily add and launch TikTok as a new sales channel within Salesforce Commerce Cloud.
TikTok’s Social Commerce View
How Businesses Can Benefit
According to Salesforce’s State of Connected Customer report, 57% of customers prefer to engage through digital channels, that number spikes to 65% for Gen Z and Millennial consumers. 61% of consumers plan to shop more on social media over the next three years. Consumers will increasingly purchase from social media advertisements and engagement with ads often precedes a purchase. If a visitor is experiencing a positive and memorable digital encounter in social media. The next logical step would be the ability to purchase the product or service in the same social media. This gives consumers multiple opportunities to engage with their preferred brands. At the same time strengthen brand survival, in an increasingly competitive marketplace, against the backdrop of an economic downturn.
Let Us Help You Get Started
Salesforce Commerce Cloud enables businesses to make easy and seamless changes to their eCommerce environment. If you’re looking to get started with Salesforce, our certified Salesforce experts at Royal Cyber can help you create the ultimate eCommerce experience for customers. Contact us to schedule a meeting and get started today!
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