Learn how Royal Cyber helped save E-Follett millions using IBM Tealeaf

Follett is currently focusing on eCommerce, digital offerings and text rental in addition to its core areas of expertise. Follett serves more than 5 million students at its more than 1,600 physical and online stores, and employs approximately 10,000 associates throughout the United States, Canada and other parts of the world. A focus on eCommerce brings it own set of issues and challenges; i.e., abandoned carts, customer struggles, technical errors, customer service, etc. However, by using Tealeaf Follett saved tens of thousands of dollars in lost revenue per week during their peak sale season! Follett is a $2.7 billion, privately held company that provides products, services and solutions to the educational marketplace.

Join us to learn:
Remove site experience obstacles to improve conversion rates
Understand customer issues
Discover and explore new opportunities for improvements
Speaker Profile:
Zulfiqar Memon
Customer Experience & Digital Analytics

A seasoned Digital Marketing and Customer Experience Analyst with 7+ years of experience in using multiple platforms like IBM Coremetrics, IBM Tealeaf and Google Analytics.
He has worked extensively with clients and their analyst teams and have successfully interpreted their requirements into actionable tasks. He has a phenomenal ability to utilized Tealeaf and other web analytics tools.


Title: Learn how Royal Cyber helped save E-Follett millions using IBM Tealeaf

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