Living in the era of inspired selling, this paper formulates an equation of success for the future of e-commerce and online shopping and integrates commerce concepts and content metrics to focus on the consumer. Considering protability graph rests on the mood and choices of the buyer, the paper also addresses the angularities of e-commerce, and marketing and strategies adopted for reaching out to the customer. Finally the paper delves into the future prospects of selling and the best approach to build customer relationships and advocacy.

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