Reaching your target audience is has become easier than ever. Businesses have many ways to promote their brand and products: email, website, social media, messaging apps, etc. And if you think it’s too much, think again. According to omnichannel statistics, 50% of today’s customers use at least four touchpoints before purchasing. A business that only uses two channels to distribute content and promote itself will likely struggle to get new customers. That’s what makes the omnichannel approach so important. Being present in multiple places and allowing users to switch between different channels seamlessly, will attract new customers.
Moreover, omnichannel brands are customer centric. That means accurate answers, capabilities that support outstanding customer experiences that help increase revenue and customer value, while improving the strength of brand strategy, with the convenience of brand visuals and messaging across channels. 88% of companies that were on the Fortune 500 list 60 years ago, are now out of business. The question remains – why did they fail? Closing the gap between customer expectations and companies is a constant struggle. Closing in on the omnichannel gap can increase competitiveness and inspire the customer-centric focus critical to business survival.
To achieve this, it’s essential to have a winning omnichannel marketing strategy that provides the customer with a unified experience from the first touchpoint to the last.