Construction & Building Supplies


SAP Commerce


Australia & New Zealand

About the Client

Laminex specializes in supplying laminates for benchtops, kitchens, and bathrooms to markets in Australia and New Zealand. It is a large company subsidiary with approximately 30 construction-related brands that supply building materials, plywood, steel, and much more.

The client was looking for a reliable solution to help trade customers identify and locate related products.

Business Challenges

Lacked an efficient way to view related product variants
Customers had to apply individual filters to search
Time-consuming process
Long list of required facets on the Search Results Page

Business Solution

Designed and implemented a function named ‘Related Products’
Data Mapped categories, products, and product attributes
‘Related Products’ can be used to filter Search Results

Key Outcomes


Customer Satisfaction


Dependency on the IT Team




Average Order Value


Calls to the Contact Center

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