Simplifying the Process of Identifying Related Products for Laminex: Download PDF!

CASE STUDY

Simplifying the Process of Identifying Related Products for Laminex

Industry

Construction & Building Supplies

Technology

SAP Commerce

Location

Australia & New Zealand

About the Client

Laminex specializes in supplying laminates for benchtops, kitchens, and bathrooms to markets in Australia and New Zealand. It is a large company subsidiary with approximately 30 construction-related brands that supply building materials, plywood, steel, and much more.

The client was looking for a reliable solution to help trade customers identify and locate related products.

Business Challenges

Lacked an efficient way to view related product variants

Customers had to apply individual filters to search

Time-consuming process

Long list of required facets on the Search Results Page

Business Solution

Designed and implemented a function named ‘Related Products’

Data Mapped categories, products, and product attributes

‘Related Products’ can be used to filter Search Results

Key Outcomes

Increased

Customer Satisfaction

Reduced

Dependency on the IT Team

Enhanced

Conversions

Elevated

Average Order Value

Reduced

Calls to the Contact Center

Simplifying the Process of Identifying Related Products for Laminex