Salesforce Commerce Cloud



About the Client

Capitol Lighting is a premier lighting and home furnishings provider, offering a world-class assortment of lighting for every space. The company was founded in 1924 in New Jersey and has since become a trusted name in the lighting industry, with a reputation for high-quality products and exceptional customer service. With over 90 years of industry experience, Capitol Lighting offers lighting products for residential and commercial use, including ceiling lighting, fans, lamps, outdoor lighting, and more.

Business Challenges

Faced challenges with Salesforce B2C Commerce Site Genesis Storefront and wanted to optimize it for improved performance
Anticipated revenue loss and cart abandonment due to broken images on the site
Poor loading of Product List Pages (PLP) when availability of many products as part of the search results product navigation
Server failure due to increased requests and quick user scrolling

Business Solution

Developed “Tile Lazy Loading” feature on the Product List Pages
Implemented a Post-Page Loading process, loading product tiles in batches with timeouts
Created Site preference to set the number of tiles to be loaded in each batch
Optimized site performance resulting in zero failed server calls
Reduced the number of requests received in a single stance, controlling the server load

Key Outcomes


Revenue Gain


Product Visualization


Page Performance


Server Errors

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