CASE STUDY

Improving eCommerce Strategies using BigCommerce for Spencer Brands Group


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Industry | Retail & Wholesale
Technology | BigCommerce
Location | Australia

Headquartered in Brisbane, Australia, Spencer Brands Group (SBG) is a diversified retail and wholesale company which serves a range of consumers and business clients. SBG has operated successfully as a direct wholesaler, specializing in scientific workwear by providing a range of branded products to universities and other markets for over 15 years. The client was looking to rejuvenate their eCommerce website to provide customized offerings to their individual retail and wholesale customers. They were also looking to improve their eCommerce strategies to achieve digital maturity in the retail and wholesale market.

 

By partnering with Royal Cyber, the client developed a solution that enables Source SBG to go live with a single seamless eCommerce storefront, using the BigCommerce platform. We assessed their websites in depth, performed a gap analysis between their current and desired features, and performed functional feature enhancements to their webpage. In addition to the Returns, Exchanges, Refunds, Channel management and Customer communication, we also addressed the non-functional requirements and third-party applications integrations to their existing system.

Industry | Retail & Wholesale
Technology | BigCommerce
Location | Australia

Headquartered in Brisbane, Australia, Spencer Brands Group (SBG) is a diversified retail and wholesale company which serves a range of consumers and business clients. SBG has operated successfully as a direct wholesaler, specializing in scientific workwear by providing a range of branded products to universities and other markets for over 15 years. The client was looking to rejuvenate their eCommerce website to provide customized offerings to their individual retail and wholesale customers. They were also looking to improve their eCommerce strategies to achieve digital maturity in the retail and wholesale market.

 

By partnering with Royal Cyber, the client developed a solution that enables Source SBG to go live with a single seamless eCommerce storefront, using the BigCommerce platform. We assessed their websites in depth, performed a gap analysis between their current and desired features, and performed functional feature enhancements to their webpage. In addition to the Returns, Exchanges, Refunds, Channel management and Customer communication, we also addressed the non-functional requirements and third-party applications integrations to their existing system.


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Challenges

Inability to Attract Web Traffic

No Direct Advertising with Slow Paced

Minimal Profits Generated
Incapability to Expand the Business

Highlights

Improved Personalization
Ease of Product Usability and Integration
Seamless Customer Experience
Omni-Channel Featured Platform
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Key Outcomes

Increased

Conversion Rates

Reduced

Implementation Costs with out-of-the-box features and few customizations

Less Downtime

With a Secured eCommerce platform due to a cloud-based SaaS platform

Architect Profile

Project Manager

I really want to thank the whole team for getting this project delivered. Royal Cyber made the whole process easy for us and I’m proud of the work we have delivered and the time it took us to deliver it. Look forward to working with you’ll on the next project!”

40%

Increase in Conversion Rates

Audience

  • Executives, CTOs, Director

  • IT Consultants

  • Business Analysts

  • Project Managers

  • IT Project Coordinators

  • Architects and Specialists

Case Study

Increasing Conversion Rates using BigCommerce for Spencer Brands Group

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