CASE STUDY
Establishing a Strategic Digital Transformation for Breville
About The Client
Breville is an Australian brand of small home appliances, founded in Sydney in 1932. It is best known for its home appliances, specifically blenders, coffee machines, toasters, kettles, microwaves, and toaster ovens. As of 2016, the brand also manufactured “Creatista” coffee machines for Nespresso, and distributed other Nespresso products in Australia, New Zealand and the USA and Canada, including the “Inissia”, “Vertuo” and “Citiz” series of machines.
Industry | Manufacturing & Retail
Solutions | commercetools
Location | Australia
Business Challenges
- Breville’s primary challenge revolved around establishing a platform capable of seamlessly connecting consumers with an extensive array of specialty coffee roasters.
- The platform needed to offer coffee enthusiasts an easy way to manage their coffee bean subscriptions.
- Previously customers were compelled to navigate multiple websites to procure coffee machines, beans, accessories, and subscriptions.
- This fragmented approach not only introduced confusion and inconvenience for customers but also presented operational hurdles for Breville in delivering a cohesive and personalized service.
Business Solutions
- This initiative involved the consolidation of disparate websites, specifically Breville.com and Beanz.com, into a unified, customer-centric platform.
- This integrated platform was meticulously crafted to provide a seamless, user-friendly purchasing experience for a comprehensive range of products, including coffee machines, coffee beans, associated accessories, and coffee bean subscriptions.
- This eCommerce platform was designed with coffee enthusiasts in mind since it allows users to explore a handpicked selection from over 50 specialty coffee roasters, make easy purchases, and subscribe to freshly roasted beans.
- In addition to these features, the platform empowers customers with effortless management of their premium coffee bean subscriptions, ensuring that their coffee supply is aligned with their preferences.
Key Outcomes
Improved Customer Experience
Increased Sales and Revenue
Enhanced Brand Image
Operational Efficiency
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