CASE STUDY
Enhancing Online Shopping Experiences with 3D Product Models
About The Client
The client is a company that specializes in custom upholstered seats, chairs, and furniture for both residential and commercial use. They offer a wide range of products such as custom logo seating, Breuer chairs, replacement Breuer parts, and much more.
Industry | Furniture
Solutions | 3D Modeling
Location | USA
Business Challenges
- During the pandemic surge in sales, the client encountered a challenge wherein a significant portion of customers preferred real pictures over 2D images on the website.
- This preference led to missed opportunities and potential customer loss.
- The pre-existing visual approach needed improvement to ensure a more accurate and immersive representation of the products, addressing customer expectations and maximizing sales.
Business Solutions
- Creating Realistic Furniture Models: The client leveraged advanced 3D modeling capabilities of Maya to meticulously craft highly detailed and lifelike furniture models.
- Interactive Customization with Zakeke: The client seamlessly integrated Zakeke, a web-based platform that empowers businesses to establish tailored product configurators for their eCommerce websites.
- Smooth Transition from Maya to Zakeke: Upon completion of the 3D model creation in Maya, the models can be exported in formats compatible with Zakeke, including OBJ or FBX.
- Testing for a Seamless Experience: Following the seamless integration of Zakeke to the client's website, a comprehensive validation process was undertaken to ensure the robust functionality of the product configurator.
Key Outcomes
Created High-Quality 3D Models
Enhanced Customer Engagement and Satisfaction
Implemented a Cost-Effective 3D Solution
Increased Sales and Revenue
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