Automating Admissions at San Diego State University with Salesforce Marketing Cloud

CASE STUDY

Automating Admissions at San Diego State University with Salesforce Marketing Cloud

Industry

Education

Solution

Salesforce Commerce Cloud

Location

USA

About the Client

San Diego State University (SDSU) is a public research university in San Diego, California. Established in 1897, SDSU is the largest and oldest higher education institution in San Diego County. Each year, San Diego State University (SDSU) offers over 36,000 students a unique academic curriculum characterized by close faculty interaction and a global focus, preparing them for a future in an interconnected world.

Business Challenges

Required a solution for seamless migration of data from Salesforce CRM to Marketing Cloud.

Lacked an efficient student engagement process for university campuses.

Poor management of student-related data resulting in inefficient Marketing efforts

Needed to incorporate objects and store data in real-time within Marketing Cloud data extensions.

Business Solution

Facilitated real-time data integration between SFDC and SFMC.

Configured data extensions to ensure efficient data storage and management.

Conducted training sessions to equip SDSU staff with the necessary skills.

Developed different email journeys such as Welcome Journey, Registration Journey, Registration Reminder Journey, Admission on Hold/Withdrawn, and Onboarding Journey.

Key Outcomes

Implemented

Automated Email Campaigns

Enhanced

Management and Utilization of Information

Improved

Existing and Prospective Student Engagement

Related Case Study & White Paper

Case Study

cs improving-website-experience-for-a-premier-supplier.jpg

Automating Admissions at San Diego State University with Salesforce Marketing Cloud