Service Design and Product Design a Comprehensive Style Guide

Service Design and Product Design

Service Design and Product Design a Comprehensive Style Guide

Service Design and Product Design

Written by Shivayogi

UI/UX Practice Head at Royal Cyber

September 15, 2020

Are You Confused About Choosing Between Product and Service Design?

If yes, this design guide will help you! Many of the companies finding it difficult to differentiate their product(s); they look for service differentiation by its on-time delivery, better and faster response to inquiries, or the quicker resolution of complaints to make a memorable customer experience.

The initial-stage development and design process are easily one of the most important periods of time for any business, whether you are product or service-based. The decisions you make at this phase will have a huge impact on everything from usability and accessibility to desirability & feasibility.

Both the design offers an effective way to differentiate and position a company’s products and services. Design is the totality of features that affect the way a product looks, feels, and functions to a consumer. It delivers aesthetic and functional benefits that appeal to both our rational and emotional sides.

Design Experiences

Design Experiences Info

Design Differences

Design Differences

What is Product Design?

Product design: is the method of finding a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.

What is Service Design?

Service Design: Service design is all about taking a service and making it meet the user’s business and customer’s needs.

Key Principles of Product Design

  • Defining the product vision
  • Design
  • Product research
  • Testing and validation
  • User analysis
  • Post-launch activities
  • Ideation

Key Principles of Service Design

  • User centric
  • Design
  • Collaboration
  • Testing and Audit
  • Iterative
  • Prototyping

Key Takeaway

Truly, a product and a service are not that diverse: literally, in all cases, product and service come together and are both required to deliver a sustainable experience and can, consequently, not be decoupled. Service and product design are not alternatives but looking at different aspects of an overall value proposition: service design is holistic and broad; product design is more focused.

If you have any questions at all about either product design or service design, simply drop us an email and our Royal Cyber design experts would be ready to assist you.

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