November 19, 2025
As B2B buyer demands evolve and digital channel lies at the center of further expansion, more and more firms on decade-old platforms like CloudCraze are failing to attain scale, innovate, and control end-to-end experiences. Based on our long history of successful commerce transformations, we at Royal Cyber have continuously noted that these challenges are a warning that a point of criticality has been reached. To those organizations that are still using CloudCraze, it is time to give serious considerations to a migration to Salesforce B2B Commerce, the move that opens up great new capabilities, better CRM integration, and an actual modern user experience.
The strategic and technical case behind the shift is going to be taken through this blog. In terms of ROI to operational efficiencies, we will demonstrate that going to Lightning B2B Commerce is not an upgrade, but a long-term commitment to digital transformation.
Why Enterprises are Re-evaluating CloudCraze
CloudCraze was a popular solution among many companies once it was an early adopter of digital commerce on Salesforce. Nevertheless, as Salesforce has purchased CloudCraze and deployed its DNA into Lightning B2B Commerce, the initial product has been rendered functionally overtaken.
This change has resulted in having a strong business case to vigorously work on an initiative to change CloudCraze into Salesforce B2B.
- Rigid architecture making it notorious in terms of modern UI/UX improvements.
- No out-of-the-box support of newer Salesforce innovations (Einstein, Experience Cloud, etc.)
- This has a low scalability to global enterprises and multichannel strategies.
- Unintegrated workflows, which frequently need a custom code to support.
In the B2B world of the modern business, a virtual storefront is not sufficient, but a platform that allows the customization of customer experiences, scaling them, and making them smart.
Value of a CloudCraze to Salesforce B2B Commerce Migration
The transition to Salesforce B2B Commerce will enable migration to CloudCraze, which will provide greater scalability and better user experience, as well as closer integration into the Salesforce ecosystem. This is the migration route that must be taken by businesses that are in need of modernizing their digital platform
Future-Proofing Your Digital Commerce Investment
here are new features, security enhancements, and integrations added to Salesforce B2B Commerce on Lightning on a continuous basis. The immigration will make sure that you are not left behind because Salesforce is no longer supporting CloudCraze. The official examination of the platform roadmap has verified to our authoritative capacity that the only method of ensuring long-term sustainability and access to competitive advantages such as AI and real-time integration is through a migration that is proactive. Royal Cyber uses its established expertise to de-risk the process and places you in the position to take advantage of the innovations like AI-based recommendations at a lightning-fast Storefront Reference Architecture.
Royal Cyber assists business enterprises in de-risking the migration process besides being in a position to enjoy new features such as:
- Recommendations with Einstein based on AI.
- Lightning-fast Storefront Reference Architecture.
- Smooth CRM and CPQ interconnection.
- Mobile-first B2B portals
Improved User Experience and Personalization
Lightning platform has a more customizable and user-friendly interface. B2B businesses can achieve their customers with features of account-based pricing, personalized catalogs, and AI-driven search and match the experience of the leading B2C brands. Our experience in UX redesigning among the B2B commerce enables us to transform these native Lightning features into practical enhancements of user engagement and conversion rates. In making the decision to drop CloudCraze in favor of Salesforce, you are applying, at least in direct consequence, such functions as responsive design and streamlined checkout, which we have demonstrated to produce quantifiable business outcomes.
When you decide to abandon CloudCraze and move to Salesforce, you immediately enjoy the benefits of the new, customer-first structure of the Lightning platform.
- Mobile and tablet responsive design.
- The simplified checkout and fast repeat order option.
- Customer group dynamical pricing and promotions.
- More intelligent product discovery based on Salesforce AI.
Greater Interconnectivity in the Salesforce Ecosystem.
The closer integration of Salesforce clouds is one of the largest benefits of CloudCraze to Salesforce B2B Commerce migration. It is a native, strong, and extensive connection that is one of the major advantages when you decide to leave CloudCraze and move to the unified platform of Salesforce. Salesforce Lightning B2B Commerce is connected and synergistic whether you are on a support solution with Service Cloud, a configuration and pricing tool with CPQ, or a partner portal with Experience Cloud. Royal Cyber provides an integration plan that integrates with your CRM, OMS, CPQ, and ERP systems- a connected customer experience.
Key Business Drivers for Migration
Performance & Scalability
- Support additional SKUs, users and parallel connections, without bespoke caching layers.
- Favor international trade and localization and currency management.
- Take the advantage of the scalable Salesforce infrastructure and upgrades.
Total Cost of Ownership (TCO)
- Elasticate CloudCraze to Salesforce customizations.
- Reduce maintenance and break/fix cycles.
- The future updates are inherent reducing the upgrade effort and cost.
Competitive Agility
- Fasten time to market in new product lines.
- Introduce local storefronts using reusables.
- Deploy fewer developer cycles.
Business Case: ROI, Risk Mitigation & Strategic Alignment
Your business case on the rationale to migrate to Salesforce B2B Commerce should have three main pillars to rationalise the reason to migrate to CloudCraze:
Financial ROI
- Comparing the total cost of CloudCraze to Salesforce maintenance
- Projecting increases in conversion rates and AOV from improved UX
- Estimating revenue lift through better personalization and cross-sell.
- Demonstrate to the stakeholders the payback of the investment by:
- Calibration of the overall cost of CloudCraze and maintenance by Salesforce.
- Estimating conversions rate and AOV growth with better UX.
- Beyond personalization and cross-sell: estimate revenue lift.
To be able to migrate to Salesforce and demonstrate long-term value, a structured financial plan is critical to migrating CloudCraze to Salesforce successfully.
Royal Cyber assists you to create a custom ROI model, depending on your existing architecture and future objectives.
Risk Mitigation
Legacy systems pose risk. Migration to Lightning guarantees:
- Salesforce long-term support platform continuity.
- Less downtime and failure events.
- Greater adherence to security and data laws.
Strategic Alignment
Integrating your business engine with the Salesforce platform augurates larger programs:
- CRM-based business travels.
- Single sales, service, and marketing data strategies.
- Quickened online experimentation and innovation.
CloudCraze and Salesforce Lightning Feature Comparison.
| Feature | CloudCraze | Salesforce B2B Commerce (Lightning) |
|---|---|---|
| Platform Support | Classic Only | Lightning Experience |
| Storefront Architecture | Proprietary | Storefront Reference Architecture |
| Mobile Responsiveness | Limited | Native & Fully Responsive |
| Integration with Salesforce Ecosystem | Partial | Full Native Integration |
| Personalization & AI | Basic | Powered by Einstein AI |
| Long-Term Support | Declining | Actively Developed & Supported |
How Royal Cyber Supports Your Migration Journey
Migration out of CloudCraze is not a technical project but rather a business transformation. Royal Cyber is also a Salesforce Summit Partner with a highly reliable and proven experience that will facilitate an easy, risk-free migration process with a framework that has been fine-tuned through millions of successful migrations. We have established a process, consisting of a Readiness and Gap Assessment where the practical experience of our team enables us to sketch the precise mapping of your current setup to the future one and provide Data Migration where we will establish trust by conducting careful integrity checks at each step to ensure the safety of your data
- Readiness & Gap Assessment: We evaluate your current CloudCraze set-up, integrations, customizations and UX gaps.Our team will then outline the way these factors will transform on Lightning B2B Commerce.
- Assistance with Strategy: We collaborate with your business and IT teams to prepare your future commerce experience to meet the needs of buyers and business objectives.
- Data Migration & Mapping: Royal Cyber is involved in secure customer account, order, product catalog, pricing rules, and data, and the migration includes integrity checks in each phase.
- UX Redesign & Lightning Enablement:We reinvent your B2B portal with Salesforce Storefront Reference Architecture, making it fast, responsive, and future-ready.
- Harmonious Integration: Our specialists integrate your B2B commerce engine with Salesforce CRM, CPQ, ERP, and OMS to provide real time data flow and performance
- Testing, Training & Go-Live Support:Before our launch, we do a lot of testing, offer to user training, and post go-live support so that the transition is a success.
Success Story: From CloudCraze to Salesforce Lightning
Challenge: The inflexible CloudCraze platform slackened down new features deployment and was not mobile-friendly.
Solution: Royal Cyber managed to lead a full migration to Salesforce Lightning B2B Commerce by depleting our experience in extensive complex B2B migrations. This involved a UX redesign and intense CPQ implementation, at a minimal business impact.
- 35% improvement in site speed
- Twenty five percent growth in self-service orders.
- Reduction in catalog and pricing time by half.
- Complete integration with Salesforce CPQ and CRM of the quote-to-cash processes.
Is Now the Right Time to Migrate?
- Inability to support mobile or responsive storefronts
- Increasing costs to maintain outdated customizations
- The pressure to globalize B2B operations
- Must provide AI-driven and personalized experiences.
- Concerns regarding Salesforce cannot provide long-term support to CloudCraze.
Frequently Asked Questions (FAQs)
Is CloudCraze being discontinued by Salesforce?
Salesforce, however, is not fully retiring CloudCraze, but moves on to Lightning B2B Commerce. The future of commerce is now being constructed on Lightning platform and all the new features and innovations are being developed. Companies would like to ensure that they future-proof their digital business infrastructure.
How long does the CloudCraze to Salesforce B2B Commerce migration typically take?
The implementation will take a period depending on how complex your implementation will be. Depending on our long history of successful migrations, a successful migration should require 3-6 months. We accelerate this with ready-made accelerators and established best practices that we have learnt through our direct experience, which guarantee not only timeliness but also quality.
Can I keep my existing integrations and data during migration?
Yes. With the help of the proper migration plan, customer data, orders, catalogs, and pricing rules can be transferred to new Lightning environment without any risk. Royal Cyber ensures limited downtimes with the help of the custom data mapping and third-party integrations
Will users require retraining after the migration?
Lightning B2B Commerce has a more contemporary and less complex interface which must be trained to the users, particularly the administration and operation departments. Royal Cyber will provide custom training and enablement road votes to ensure that the new system is comfortable to all the parties involved.
How can Royal Cyber support our business after go-live?
We are happy to have you derive the best of Salesforce B2B Commerce at Royal Cyber, and that is why we offer after sales services, continuous optimization, and upgrades. We are a long-term agency in your eCommerce journey.
Go the Extra Mile with Royal Cyber.
Royal Cyber is a Salesforce Summit Partner and experienced company that has been working with the businesses to change their digital commerce strategies over the years. We are the partner you should collaborate with in order to complete the project of migrating CloudCraze into Salesforce successfully. We have a record of success in B2B commerce either when it comes to strategic consultation, implementation or follow-up.
Let’s build your case together!
Ready to migrate? Royal Cyber can help you with your evaluation, planning, and execution of your Salesforce Lightning migration of CloudCraze. . Contact us to schedule a sitting with our Salesforce professionals!
Director of Technology - Salesforce
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