Salesforce Consumer Goods Cloud: Connecting Consumer Goods Value Chain
Written by Poonam Chandersy
Technical Content Writer
September 1, 2023
What is Salesforce Consumer Goods Cloud?
Salesforce Consumer Goods Cloud is a cloud-based CRM solution that helps consumer goods companies accelerate growth from planning to execution. The platform provides a single view of customers, enabling companies to understand their needs and preferences better. Salesforce Consumer Goods Cloud also offers a variety of features that help companies improve their sales, marketing, and operations.
Benefits of Salesforce Consumer Goods Cloud
- Better Customer Insights: Salesforce Consumer Goods Cloud offers a single view of customers, helping companies better understand their needs and preferences. This information can further improve sales, marketing, and operations.
- Increased Sales Efficiency: You get access to a variety of sales and marketing automation features that help companies to streamline processes, improve efficiency, generate leads, nurture prospects, and close deals.
- Reduced Costs: By automating sales, marketing, and operations processes, businesses can significantly reduce costs with the help of Salesforce Consumer Goods Cloud.
- Enhanced Customer Satisfaction: Salesforce Consumer Goods Cloud helps businesses to improve customer satisfaction by providing a better customer experience by catering to individual needs, driving engagement, and building long-lasting customer relationships.
- Increased Agility: Salesforce Consumer Goods Cloud is a cloud-based solution, which means that it is always up-to-date and can be accessed from anywhere, giving businesses the agility, they need to respond to changes in the market.
Features of Salesforce Consumer Goods Cloud
Consumer Goods Cloud offers robust tools for managing customer accounts, including detailed contact information, activity tracking, and a 360-degree view of the customer, enabling the sales teams to engage effectively with customers and build strong relationships.
The platform provides capabilities for managing and optimizing in-store activities, such as merchandising, promotions, and compliance tracking. It helps consumer goods companies ensure consistent execution of their strategies across various retail locations.
The sales teams can effectively plan and manage territories by using features for defining territories, aligning resources, and setting goals to optimize sales coverage and maximize revenue potential.
Visit Planning and Execution
The sales representatives can plan their customer visits efficiently by scheduling appointments, optimizing routes, and capturing visit data to streamline field activities and improve productivity.
Mobile Field Sales
With the help of mobile applications, the sales representatives get access to real-time data, collaborate with team members, and perform critical tasks to make informed decisions.
Trade Promotions Management
The platform includes features for planning, executing, and analyzing trade promotions. It helps consumer goods companies optimize their promotional activities, track performance, and measure the return on investment.
Data Integration and Analytics
Consumer Goods Cloud integrates with various data sources and provides robust analytics capabilities. It enables companies to gain insights into sales performance, market trends, and customer behavior, helping them to identify growth opportunities and optimize sales strategies.
The solution facilitates collaboration and communication among different teams within the organization, including sales, marketing, and operations. It enhances cross-functional coordination and ensures a unified approach to driving sales.
By deploying tools for managing relationships with distributors, wholesalers, and other channel partners, businesses can streamline channel operations, track partner performance, and ensure effective collaboration.
The end-to-end order management processes starting from capturing orders to fulfillment, enable the sales representatives to create and track orders, check product availability, and provide accurate delivery timelines to customers.
New AI-powered Insights
Salesforce Consumer Goods Cloud now includes several new AI-powered insights that help companies better understand their customers and markets. For example, the platform can now identify trends in customer behavior, predict demand, and recommend products and services.
Better Sales and Marketing Automation
Salesforce Consumer Goods Cloud has improved sales and marketing automation capabilities, making it easier for companies to generate leads and convert them. Also, it has been updated with new features to enhance customer service by quickly resolving customer issues and providing personalized support.
Costing Aspects of Salesforce Consumer Goods Cloud
The cost of Salesforce Consumer Goods Cloud varies depending on the size of your business and the features you need. Salesforce offers flexible pricing options for its Consumer Goods Cloud, tailored to meet the specific needs of consumer goods companies. The pricing structure is designed to accommodate different functionalities and user requirements.
Retail Execution Pricing
Trade Management Pricing
Salesforce Consumer Goods Cloud is a powerful cloud-based CRM solution that accelerates growth from planning to execution. With its comprehensive set of features, the platform improves sales, marketing, and operational efficiency. Royal Cyber is a Salesforce Silver Consulting Partner with expertise in Salesforce implementations and know-how of the consumer goods industry. We’ll help you to leverage the capabilities of Salesforce Consumer Goods Cloud and propel your business.