CASE STUDY
Industry | Composites Materials
Location | United States
Rock West Composites was on a mission to modernize its lead generation and email marketing capabilities by integrating its website forms with Salesforce CRM and a Salesforce Marketing Cloud integration. With marketing and sales teams seeking better alignment, the focus was on capturing high-quality leads and growing a compliant, engaged subscriber base.
Manual lead processing created delays and inconsistencies in follow-ups.
Lack of integration between website forms and Salesforce CRM resulted in disconnected data flows.
Risk of duplicate entries in Salesforce due to limited validation and deduplication logic.
Unoptimized newsletter sign-ups, with no automation for emails or preference management.
Improved
Eliminated
Increased
Built a flexible email template in Salesforce Marketing Cloud that Rock West Composites’ marketing team could easily customize for future newsletters.
Implemented a subscription form on the website, connected to a dedicated Data Extension in Salesforce Marketing Cloud.
Integrated the form with Salesforce CRM via HTTP POST, enabling instant lead creation.
Built and deployed a dynamic lead capture form on Rock West Composites’ website.
I want to give a big thumbs to our integration partner Royal Cyber for helping us integrate Salesforce Commerce Cloud, Order Management and NetSuite. Six months ago we decided to migrate to Salesforce Commerce Cloud, and I had superb conversation with the team at Royal Cyber who were very helpful and instrumental to get us to the finish line.
Director of eCommerce and Digital Marketing at Rock West Composites
70%
Reduction Lead Response Times
Audience
- Executives, CTOs, Director
- IT Consultants
- Business Analysts
- Project Managers
- IT Project Coordinators
- Architects and Specialists
