CASE STUDY

Improving the Performance of the Rent-A-Center Website


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Industry | Furniture and Electronics
Location | USA

The client is an American public furniture and electronics rent-to-own company based in Plano, Texas. The company was incorporated in 1986 and operates huge company-owned stores in the United States, Puerto Rico, and Mexico. They account for a good market share of the rent-to-own industry in the United States based on the store counts. Rent-A-Center’s previously existing website was suffering from some performance issues.

Royal Cyber partnered with Rent-A-Center and conducted a review to identify the root cause. Having done so, several recommendations were suggested which, when actioned, dramatically improved the performance of the site. Royal Cyber went on to design the dashboards that monitored the site performance, so the remedial action could be initiated early and effectively.

Industry | Furniture and Electronics
Location | USA

The client is an American public furniture and electronics rent-to-own company based in Plano, Texas. The company was incorporated in 1986 and operates huge company-owned stores in the United States, Puerto Rico, and Mexico. They account for a good market share of the rent-to-own industry in the United States based on the store counts. Rent-A-Center’s previously existing website was suffering from some performance issues.

Royal Cyber partnered with Rent-A-Center and conducted a review to identify the root cause. Having done so, several recommendations were suggested which, when actioned, dramatically improved the performance of the site. Royal Cyber went on to design the dashboards that monitored the site performance, so the remedial action could be initiated early and effectively.


Read the Full Story

By downloading this content, you are agreeing to receive communications from Royal Cyber, including our Insights newsletter.

Challenges

High latency between web browser and server

Low cache expiry for frequently used CSS and Java Scripts

Low rating in GT Metrix and Google Insight

Numerous third-party Java Script executions

How We Did It

Significantly improved site performance
Monitoring reports
Performance analysis from production traffic
Automatic alerts
Real time Monitoring Dashboard
Monitoring/Recommending hardware sizing
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Key Outcomes

Royal Cyber

Added a consultancy dimension to the long-standing track record as an Implementation Specialist

Assessed

The problem and created a solution, according to the industry leading best practices and with the knowledge that we could deliver it.

Farooq Buvvaji

Farooq Buvvaji

Senior Director Digital Commerce & Marketing, Product Services.

I am super impressed by how everything has come together and how we as a team are working in lockstep and making very good progress. I am excited about all the impactful things we will be doing in the foreseeable future for RAC. Sincere thanks for all the hard work in creating many positive outcomes. Great job!!

30%

Savings in Manual Effort

Audience

  • Executives, CTOs, Director

  • IT Consultants

  • Business Analysts

  • Project Managers

  • IT Project Coordinators

  • Architects and Specialists

Case Study

Enhancing the Site Performance for Rent-A-Center using Royal Cyber’s Digital Consultancy Services Download Case Study

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