An Omnichannel experience is a holistic approach that includes sales, marketing, and customer service to create a unique customer experience no ma?er how, when, or where a customer reaches out. What once was a one-stop-shop now spanning a customer journey of locations, devices, platforms, and sometimes even across days. With the rise of omnichannel strategies, the difference between what our customers do online and o?line is blurred. Instead of thinking of mobile, desktop, tablet, and in-store separately, everything converts to a single seamless user experience.