Implementing commercetools for Breville’s B2C Commerce Platform

CASE STUDY

Implementing commercetools for Breville’s B2C Commerce Platform


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Industry | Manufacturing & Retail
Technology | commercetools
Location | Australia, USA & UK

Founded in Sydney in 1932, Breville has become an iconic global brand that enhances people’s lives through thoughtful design and brilliant innovation, delivering kitchen products to more than 70 countries around the globe. Breville is a kitchen appliance brand that delivers innovation based on consumer insights, empowering people’s potential to do things more impressively and easily than they thought was possible in their own kitchen. Breville was looking to re-platform their eCommerce engine from Elastic Path to commercetools combining multiple sites like Breville.com & Beanz.com.

By partnering with Royal Cyber, Breville adopted an Event-Driven and Cloud-Native Architecture with Microservices to customize a set of use cases. These included setting up environments for payments, taxes, shipping methods and channels in DEV, QA, UAT and Prod instances on commercetools. This transition also helped to facilitate third-party integrations such as such as SignifyD, Avalara, Adyen payment, Credit Card, Paypal and Affirm among others.

Industry | Manufacturing & Retail
Technology | commercetools
Location | Australia, USA & UK

Founded in Sydney in 1932, Breville has become an iconic global brand that enhances people’s lives through thoughtful design and brilliant innovation, delivering kitchen products to more than 70 countries around the globe. Breville is a kitchen appliance brand that delivers innovation based on consumer insights, empowering people’s potential to do things more impressively and easily than they thought was possible in their own kitchen. Breville was looking to re-platform their eCommerce engine from Elastic Path to commercetools combining multiple sites like Breville.com & Beanz.com.

By partnering with Royal Cyber, Breville adopted an Event-Driven and Cloud-Native Architecture with Microservices to customize a set of use cases. These included setting up environments for payments, taxes, shipping methods and channels in DEV, QA, UAT and Prod instances on commercetools. This transition also helped to facilitate third-party integrations such as such as SignifyD, Avalara, Adyen payment, Credit Card, Paypal and Affirm among others.


Read the Full Story

By downloading this content, you are agreeing to receive communications from Royal Cyber, including our Insights newsletter.




Challenges

Inefficiency and Inability to provide End-to-End Experiences for Customers

Manual Updating of Payment, Shipping, and Tax Calculations

Complexity in Modelling Static, Dynamic Bundles, and Subscription Management

Time-consuming and Poor Customer Data Management

How We Did It

Enabled an Event-Driven and Cloud-Native Architecture with Microservices
Simplified the Order Management Basic Functionality
Facilitated Third-Party Integrations for Payments
Accelerated Product Data Modelling
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Key Outcomes

Increased

Increased order conversion

End-to-End

Seamless end-to-end customer experiences

Functionality

Deployed new functionality in reduced times

Flexibility

Flexibility to expand the platform across new regions

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Project Manager

I would like to thank the whole team for working on this project. Royal Cyber has been a true partner and has made the whole process easy for us. We look forward collaborating with you’ll on many such projects in the near future!

30%

Increase in Order Conversion

Audience

  • Executives, CTOs, Director

  • IT Consultants

  • Business Analysts

  • Project Managers

  • IT Project Coordinators

  • Architects and Specialists

Case Study

Re-Platforming Breville’s B2C Commerce Engine with commercetools

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