CASE STUDY

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    Industry | Manufacturing & Retail
    Technology | commercetools
    Location | Australia, USA & UK

    Founded in Sydney in 1932, Breville has become an iconic global brand that enhances people’s lives through thoughtful design and brilliant innovation, delivering kitchen products to more than 70 countries around the globe. Breville is a kitchen appliance brand that delivers innovation based on consumer insights, empowering people’s potential to do things more impressively and easily than they thought was possible in their own kitchen. Breville was looking to re-platform their eCommerce engine from Elastic Path to commercetools combining multiple sites like Breville.com & Beanz.com.

    By partnering with Royal Cyber, Breville adopted an Event-Driven and Cloud-Native Architecture with Microservices to customize a set of use cases. These included setting up environments for payments, taxes, shipping methods and channels in DEV, QA, UAT and Prod instances on commercetools. This transition also helped to facilitate third-party integrations such as such as SignifyD, Avalara, Adyen payment, Credit Card, Paypal and Affirm among others.

    Industry | Manufacturing & Retail
    Technology | commercetools
    Location | Australia, USA & UK

    Founded in Sydney in 1932, Breville has become an iconic global brand that enhances people’s lives through thoughtful design and brilliant innovation, delivering kitchen products to more than 70 countries around the globe. Breville is a kitchen appliance brand that delivers innovation based on consumer insights, empowering people’s potential to do things more impressively and easily than they thought was possible in their own kitchen. Breville was looking to re-platform their eCommerce engine from Elastic Path to commercetools combining multiple sites like Breville.com & Beanz.com.

    By partnering with Royal Cyber, Breville adopted an Event-Driven and Cloud-Native Architecture with Microservices to customize a set of use cases. These included setting up environments for payments, taxes, shipping methods and channels in DEV, QA, UAT and Prod instances on commercetools. This transition also helped to facilitate third-party integrations such as such as SignifyD, Avalara, Adyen payment, Credit Card, Paypal and Affirm among others.

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      Challenges

      Inefficiency and Inability to provide End-to-End Experiences for Customers

      Manual Updating of Payment, Shipping, and Tax Calculations

      Complexity in Modelling Static, Dynamic Bundles, and Subscription Management

      Time-consuming and Poor Customer Data Management

      How We Did It

      Enabled an Event-Driven and Cloud-Native Architecture with Microservices
      Simplified the Order Management Basic Functionality
      Facilitated Third-Party Integrations for Payments
      Accelerated Product Data Modelling
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      Key Outcomes

      Increased

      Increased order conversion

      End-to-End

      Seamless end-to-end customer experiences

      Functionality

      Deployed new functionality in reduced times

      Flexibility

      Flexibility to expand the platform across new regions

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      Project Manager

      I would like to thank the whole team for working on this project. Royal Cyber has been a true partner and has made the whole process easy for us. We look forward collaborating with you’ll on many such projects in the near future!

      30%

      Increase in Order Conversion

      Audience

      • Executives, CTOs, Director

      • IT Consultants

      • Business Analysts

      • Project Managers

      • IT Project Coordinators

      • Architects and Specialists

      Case Study

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