Ranked among the top multinationals, JSW’s innovative and sustainable ideas cater to steel, energy, cement, and infrastructure sectors. It has become India’s second-largest private sector steel company and is also known as a “strategic first mover,” venturing away from the status quo with the conviction to make fundamental changes and drive operational excellence.

The client was looking to build an omnichannel, integrated, tech-led “one-stop online shop” unifying its online marketplace for wholesale distributors and retailers, leveraging their existing products and distribution network of JSW Steel, Cement, and Paints.

By partnering with Royal Cyber, JSW was able to implement commercetools that has a scalable, modern cloud infrastructure with advanced commerce APIs, event-driven, and cloud-native architecture with a Digital Experience Platfrom (DXP) and microservices enabling third-party integrations.