Implementing commercetools for RICH’S USA: Download Case Study!

CASE STUDY

Industry

Food Products

Solution

commercetools

Location

USA

About the Client

RICH’S is an American based, multinational food products corporation, headquartered in Buffalo, New York. It is a family-owned company, with 75+ years of experience and it specializes in non-dairy frozen food offerings.

The client was selling their food products through distributors. They were looking to create a unified, direct D2C eCommerce website that offers a user-friendly and customer-centric experience, through which they can sell their most popular products.

Business Challenges

The client was using marketplaces to sell their products while their own website only supported quotations

Standard functionalities such as “Buy Now” and “Add to Cart” options to sell their products online was not available on their website

The basic eCommerce website did not attract customers and resulted in a decrease of sales

Business Solution

Offered to create a unified system to house and consolidate all their eCommerce data for reporting and analysis

Implemented a single seamless eCommerce storefront using the commercetools platform

The API-first commerce solution provided unrivalled levels of flexibility that connect the web frontends, backends and third-party applications

The resulting platform seamlessly connects with Rich’s various systems providing an efficient online business

Key Outcomes

Increased

ROI and Business Value

Reduction

In Management Costs

Improved

Order Conversions

Guaranteed

Scalability

Implementing commercetools for RICH’S USA