Food Products





About the Client

RICH’S is an American based, multinational food products corporation, headquartered in Buffalo, New York. It is a family-owned company, with 75+ years of experience and it specializes in non-dairy frozen food offerings.

The client was selling their food products through distributors. They were looking to create a unified, direct D2C eCommerce website that offers a user-friendly and customer-centric experience, through which they can sell their most popular products.

Business Challenges

The client was using marketplaces to sell their products while their own website only supported quotations
Standard functionalities such as “Buy Now” and “Add to Cart” options to sell their products online was not available on their website
The basic eCommerce website did not attract customers and resulted in a decrease of sales

Business Solution

Offered to create a unified system to house and consolidate all their eCommerce data for reporting and analysis
Implemented a single seamless eCommerce storefront using the commercetools platform
The API-first commerce solution provided unrivalled levels of flexibility that connect the web frontends, backends and third-party applications
The resulting platform seamlessly connects with Rich’s various systems providing an efficient online business

Key Outcomes


ROI and Business Value


In Management Costs


Order Conversions



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